The ABC continues to build our audience in Gfk, Survey 6 with our overall audience across our combined AM, FM and DAB+ stations now reaching 5 million Australians*, our highest results in since survey 7 2022.
This has been a particularly strong survey for our Local Radio network which over the survey period added another 75,000 listeners to reach a total audience of 1.95 million, its highest results in 2023 and since survey 7 last year. With the exception of Adelaide, all markets saw increases in share and reach, with Sydney and Melbourne recording their highest Reach results since S7 2022, Brisbane its strongest since S3 2022 and Perth its highest since S4 2022.
ABC Sydney saw the largest gains in their market with an overall increase of 1.2% to 7.4% share. This survey saw increases across every major program slot with notable mentions Mornings growing by 1.4 pts, Drive by 1.6 pts and Evenings seeing an increase of 1.7pts.
ABC also continues as Australia’s number 1 live streaming network, with a 26.6% share of streaming recorded by GfK. Total live and on demand streams measured internally by the ABC this survey period also increased to 6.6M each week.
ABC Head of Audio Ben Latimer said: “Our Local Radio stations have once more increased their audience share, contributing to our Capital City Network’s extended reach of 1.95 million. A lot of hard work is happening across Local Radio to ensure this upward trend continues”.
*all audience figures based on GfK 5 Cap Cities, 24hrs. Sun to Sat
