The ACMA has published initial guidance on the notable persons provision of the new gambling advertising reforms.
From 1 January 2027, gambling advertising – whether broadcast or provided online – must not feature a notable person. From that date, licensed interactive wagering service providers will also be prohibited from entering into contracts or arrangements relating to the sponsorship, participation or involvement of a notable person with the promotion of wagering advertising content in Australia.
These rules will apply across all platforms including broadcast television, radio, news websites, online games and social media.
Under the new rules, a notable person includes:
- a current or former professional sports player or athlete
- a current or former celebrity
- a current or former social media influencer
- a current or former prominent individual
- a person included in a class of persons that the Minister determines.
To assist industry in understanding and preparing for these new obligations, the ACMA has produced initial guidance that addresses:
- the definition of a notable person, including examples of individuals who may be considered in and out of scope
- relevant considerations the ACMA may use to assess alleged contraventions
- how the prohibition will operate, including the subsection on causing or authorising gambling advertisements
- relevant exceptions, including for dedicated racing services, channels and programs.
If required, the ACMA may make formal guidance about the operation of the notable persons provision at a later date.
