Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, and Ocean Potion®, a producer of classic sunscreen and active lifestyle products, announced their collaboration on packaging for Ocean Potion’s new 3.4-ounce Mineral Kids SPF 30 Sunscreen Lotion.
While Amcor and Ocean Potion have partnered on laminate tubes for nearly a decade, Ocean Potion approached Amcor when it wanted to develop a new tube as part of a product line extension for mineral-based zinc oxide sunscreen lotion specially formulated for children’s delicate skin. The Ocean Potion team envisioned a highly reflective blue vignette on the bottom half of the tube to give consumers the impression of the sun shining off the ocean waves and a yellow cap to echo the Ocean Potion logo at the top of the tube.
This stunning design presented multiple printing challenges that Amcor and Ocean Potion overcame together. Using Amcor’s advanced printing capabilities and expertise in laminate tubes, the two companies developed a process involving multiple layers of flexographic (flexo) printing, a printing method that uses flexible plates to create high-quality graphics, to bring a watery ripple texture to the blue vignette. All 12 stations on the printing press played a role in the tube’s colorful appearance. Although seams are often a challenge for tube forming that includes metallic foil and inks, the duo achieved 360-degrees of uninterrupted graphics. A clear overlaminate protects the integrity of the inks, preserving the beautiful artwork which means consumers can enjoy a clean, premium appearance over time.
“We were excited to welcome the Ocean Potion team to our Creative Services Studio in Evansville to collaborate on their vision for this product line extension,” said Zach Scheller, product line director for Amcor Rigid Packaging Solutions North America (RPSNA). “When we completed this tube design together, we knew we’d created something truly special. It’s a fresh look that’s ready for summer fun in the sun.”
“Amcor has been a great partner to us for years, and this work on our new mineral sunscreen product line extension was no exception,” said Rasheda Jackson, general manager for Ocean Potion. “We value the creativity, agility, attention to detail and technical skills that Amcor brings to every project. This complex artwork will make a splash on shelves as families prepare to get outdoors.”
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