Apple Bağdat Caddesi opened this Friday, serving as Apple’s third retail location in Turkey. Situated in the heart of Istanbul, this two-level destination blends local materials with the latest store design to create an open and fluid space for customers to explore Apple’s products and services, or participate in free Today at Apple sessions.
To celebrate the opening, Apple will debut Perspektif Istanbul, a six-week Today at Apple program that pays homage to the city and its creatives. Hosted by 20 local artists, the series brings creativity, culture, and technology together into an experience that examines topics and values important to the community. The store will also host an exclusive augmented reality (AR) exhibition that transforms the store into an immersive digital installation.