Apple Hongdae now open in South Korea

Apple

Apple Hongdae opened today in the center of a bustling university neighborhood in Seoul, marking Apple’s 100th retail location in the Asia-Pacific region. This new space invites customers in Korea to discover and shop Apple’s incredible lineup of products, and receive best-in-class support from dedicated team members.

Customers can also participate in free Today at Apple sessions, including a limited-time Pop-Up Studio featuring hip-hop artist Beenzino. Students, families, and the local community can drop in and collect ideas, art, photos, and more for their own 2024 vision boards using Freeform on iPad.

Two customers explore the latest Mac lineup.

Customers and team members outside of Apple Hongdae.

A customer gets creative on iPad with Apple Pencil.

An Apple team member helps guide a customer with a purchase.

A team member shows a customer the iPad lineup.

An Apple team member assists a customer with a purchase.

The bustling atmosphere inside of Apple Hongdae, with dozens of customers exploring the store.

A smiling Apple team member inside of Apple Hongdae.

A customer tests out the AirPods Max lineup.

From left to right: (1) Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products. (2) A customer tests out the AirPods Max lineup.

From top to bottom: (1) Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products. (2) A customer tests out the AirPods Max lineup.