Millions of Australian Dads will hear and see Dads4Kids ‘Best Daddy’ musical CSAs over the next 12 months. They will be inspired to become who their children already think they are, ‘The Best Dad in the World’.
Dads4Kids sees the whole year as a time to strengthen family relationships and encourage Dads, not only around Father’s Day.
The Dads4Kids ‘Best Daddy’ campaign contains two CSAs, a 30 sec and a 60 sec, which feature many different Australian dads and their children. The longer CSA includes the Qualls’ family. The CSAs also feature Indigenous Dads, dancing and playing music with their children. The adverts can be viewed at the Dads4Kids YouTube Channel.
1. Dads4Kids Best Daddy 60 Second CSA TV Ad: https://youtu.be/ldZMh_LLsrM
2. Dads4Kids Best Daddy 30 Second CSA TV Ad: https://youtu.be/pLOKs4T31bQ
Cody Qualls, the songwriter/performer of the Best Daddy song, featured in Dads4Kids TV CSAs, released the Best Daddy single digitally for Father’s Day in June in the USA. He, with his children, published Best Daddy children’s book. Cody has been creating, teaching, and performing music since 2000. He is a long time member of Face Vocal Band.
A multi-award-winning artist, Qualls was named Colorado Male Rock Vocalist of the Year (2016) and Male Vocalist of the Year by the International A Cappella Awards (2019). His original track ‘Focus on Your Rap Game’ received 1st place in the Great American Songwriting Contest. However, Cody’s most treasured accomplishments are his four incredible children and the marriage to his wife, Marlana.
Dads4Kids is a harm prevention charity committed to excellence in fathering. In August 2002 Dads4Kids inaugurated its first National TV Community Service Ad Campaign to encourage and inspire Aussie dads. These Excellence in Fathering Campaigns run by Dads4Kids have continued on TV every year, garnering tens of millions of dollars in free advertising and have been seen by 21 million Australians, in some cases hundreds of times.
Warwick Marsh founder of Dads4Kids said, “COVID-19 has impacted us all. Father’s Day in 2020 has been like no other. Never before have families been so aware of the importance of relationships. Never before have fathers appreciated their children as much as over the past seven months.”
Marsh continued, “The Best Daddy CSA TV ads give dads practical ideas on how to spend time with their children. Children spell LOVE = TIME. Excellence in Fathering is the long-term goal. The simple mission of Dads4kids is to turn the tide of fatherlessness and put a smile on the faces of millions of Australian children. The aim of Dads4Kids is to give our children the best start in life.”
Cody Qualls, USA, best availability
