City of Coffs Harbour Council has endorsed the Coffs Coast Tourism Strategy 2023, which provides a blueprint for continuing to shape the region’s unique visitor economy.
Incorporating feedback from tourism operators and the community, the strategy is aimed at supporting the City’s $285 million-per-annum tourism industry, which also accounts for 9% of all jobs in the Coffs region.
“Tourism is vital for the region – a total of 1.3 million people visited the Coffs Coast in 2022 and 270,000 people visit the Coffs Coast destination website on average each year,” said the City’s Mayor, Cr Paul Amos.
“Last year, visitors to the region spent $747m in the Coffs Coast region – that is more than $2m per day.”
“The City is committed to supporting and working with Coffs Coast businesses and communities to foster sustainable tourism in our region.”
The Coffs Coast Tourism Strategy recognises the region’s number one irreplaceable asset – its diverse and extraordinary natural environment, which is reflected in the region being the first ECO certified destination in NSW.
“Our Tourism Strategy is targeted towards attracting high-yield domestic and international visitors who value our natural environment,” said the City’s General Manager, Natalia Cowley.
Another element of the strategy is to “supercharge” destination awareness, which is vital to attracting more investment, which leads to manageable regional growth and expanded local employment opportunities.
“We’re working hard to be the state’s premier regional city in which to live, work, visit and do business. This strategy is an important part of our roadmap to achieving this,” Cr Amos said.
Most actions in the strategy will be delivered business-as-usual through the City’s Delivery Program, while funds will be sourced for some new proposals or infrastructure projects from budgets or grants.
Read the Coffs Coast Tourism Strategy 2023.
