A new policy designed to attract a diverse mix of festivals and events to Fremantle while also minimising the impact on neighbouring residents has been adopted by Fremantle Council.
The Commercial Events Policy details where events can be held, how large they can be and how many times per year each venue can be used.
It also outlines a new annual Expression of Interest process to book venues and selection criteria to prioritise which events will be approved.
Fremantle Mayor Brad Pettitt said the aim of the policy was maximise the benefits that come from events while minimising the downsides.
“Fremantle has a great reputation as a beautiful, creative, fun and vibrant place which makes it an attractive destination for festivals and events,” Mayor Pettitt said.
“The aim of this policy is not only to attract more events to Fremantle but also to put in place a clear process for promoters to book venues, avoid clashes between events and ensure we have a good spread of events throughout the year.
“We’re also seeking to minimise the impacts on neighbours, give our venues enough time to recover between events and ensure there’s an appropriate balance between events and the normal recreational use of the venue.
“The other aspect of the policy is to maximise the opportunity for local businesses to benefit from events by giving them the chance to participate in them directly and through having pass outs that allow patrons to pop out of the event experience all that Freo has to offer.”
The policy applies to all privately managed outdoor events at Esplanade Reserve, Fremantle Oval, Fremantle Park, Kings Square, South Beach and Port Beach.
It does not apply to City-managed events, street events (including community street parties, neighbourhood gatherings, processions, street festivals, triathlons, or fun runs) or ongoing markets where a lease or licence has been issued by the council.
Event applications will be prioritised based on their ability to contribute to Fremantle being recognised locally, nationally and internationally for its festivals and street life, incorporate local businesses and allow them to take an active role in the event, create interesting and diverse activities to encourage people to stay longer in Fremantle, and minimise community impact and maximise economic and community benefit.
Fremantle Council adopted the Commercial Events Policy for a two-year trial period.
The council also agreed to discount the venue hire fees by 25 per cent until 30 June 2021 in order to encourage a wide offering of events and support the events industry.
