Council backs HumanKIND campaign

Kempsey Shire Council

MVC Human Kind

The holiday season is always busy in the Macleay Valley and this year will be no exception. In 2021 there are additional COVID requirements on top of the normal pressures, coming on the back of two or more exhausting years. So it’s fair to say there’ll be times when this will impact the visitor experience.

Of course our visitors have all had a two big years too. All in all, its a recipe for zero patience.

That’s why Kempsey Shire Council are supporting the HumanKIND campaign.

In an effort to help ward off frustrations, we will be asking people to be kind when they visit. Kind to our local community and kind to the staff who will serve them.

The HumanKind campaign will be displayed through a highly visible set of assets, reminding everyone to be patient and kind!

Banners, posters, stickers, print ads and art have been distribute throughout the region, and via our online channels.

Your business can join over 150 local businesses that have already jumped on board.

Talk to your staff about the campaign, give them a way to respond to impatient customers and get everyone on message – this is the season to be both – Human and Kind!

You can access the digital toolkit here for downloadable social media tiles and posters.

Or just head to

We’d love you to help amplify this messaging via your socials. Use the hashtags #HumanKind – #BeKind – #KempseyCares

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