Experts on ground help Victorian agribusiness go global

The Victorian Government has appointed three agriculture export specialists to help our agribusinesses to establish more trade pathways.

Minister for Agriculture Mary-Anne Thomas announced on Wednesday the new agriculture-focused specialists would provide in-market support from Victorian Government Trade and Investment (VGTI) ofices in China, Malaysia and the United Arab Emirates.

In Kuala Lumpur, in-market specialist Ian Thompson will provide insights to Victorian agribusinesses looking to grow their exports and diversify their markets in Southeast Asia. Ian will work to promote quality Victorian food and agricultural produce in these markets.

“There is a significant opportunity in Southeast Asian markets and the demand for quality Victorian food and agricultural produce is high. After the pandemic it will be a critical time to maintain and develop high-quality export markets.” Ian Thompson

Dubai based in-market specialist Emma Page has a mandate for the Middle East and North Africa (MENA) region. Emma will be supporting Victorian agribusinesses to respond to the strong demand for premium food and beverage products coming from the MENA market.

“Populations across the Middle East and North Africa are growing with highly educated young millennials who want access to the latest excellent food offerings from around the globe – and that’s where Victoria comes in.” Emma Page

Beijing based in-market specialist Davis Tao Xu will deliver tailored advice to Victorian businesses in Victoria’s biggest food and fibre export destination – our food and fibre exports to China were valued at $4.7 billion in 2019-20.

“China is a very dynamic place to do business with a lot of opportunities for agribusiness. I look forward to providing an expert’s view to the latest developments and trends from the market.” Davis Tao Xu

About the Pathways to Export Program

Agriculture Victoria’s in-market specialists are funded through the $5 million Pathways to Export Program. The Program is a four-year Agriculture Strategy initiative dedicated to creating export opportunities for Victorian agribusinesses as they internationalise and diversify into new markets.

The program will:

  • provide specialised in-market support for businesses with our in-market specialists in South East Asia, the Middle East and North Africa region, and China
  • collate international market intelligence to strengthen our expertise and tailor our services to Victorian agribusinesses
  • include a range of business support services, including support for emerging industries
  • develop an agri-food exports online hub.

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