The CFA Media team works closely with media on both proactive and reactive media opportunities and recognises the media as a valuable partner in emergency communication.
We always strive to respond to media queries as quickly as possible and within deadline, and will try to secure suitable spokespeople at state, regional and local levels as required.
CFA Media team members also work in operational support during emergencies, and are often deployed to the State Control Centre or incident control centres throughout the bushfire season and during other Victorian emergencies such as storms or pandemics.
CFA Media manages the media accreditation process for access to bushfires managed by CFA and/or DELWP and other CFA incidents that media may be interested in covering.
Please note that some built-up regional areas previously serviced by CFA career firefighters are now serviced by Fire Rescue Victoria (see FRV Response Areas). CFA volunteer firefighters continue to support FRV at incidents in these areas.