G’day Moon: Australia’s boldest adventure yet

Department of Industry, Science, Energy and Resources

We want to bring all Australians on our first mission to the Moon.

G’Day Moon is a campaign that will instil a sense of Aussie pride across the nation.

Our hero image, a flip flop footprint on the Moon’s surface, helps connect with the everyday Australian. Beyond this footprint, is a real story about Australia’s spirit and unyielding desire to explore and venture further.

The campaign encapsulates where we have been and where we are going, with our mission to the Moon being our boldest adventure yet.

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