Hundreds queue for opening of Apple Brompton Road

Apple’s newest store in London opened this Thursday, July 28, in the city’s bustling Knightsbridge neighborhood, where UK customers and visitors from around the world celebrated with the 200-person-strong store team.

The store will host an ongoing slate of community events and seminars to help customers learn, create, and get the most out of their Apple products. Participants can find and register for events at

The store’s talented team collectively speaks 45 languages and represents 26 different nationalities.

Hundreds of visitors queue along one of London’s premiere shopping high streets before entering Apple Brompton Road.

A customer explores Apple Pencil and iPad mini at the new Apple Brompton Road in London.

Customers are greeted by 12 towering Sicilian Ficus trees lining the uniquely designed 7-meter floor-to-ceiling windows and entryway.

Customers explore the Apple Watch Series 7 at the new Apple Brompton Road.

Visitors explore the “United Visions” augmented reality experience on iPad Pro, featuring the creative works of London poet and painter William Blake.

/Public Release.