Japan Rock Band CHAI Partners with PicsArt, #1 Photo & Video-Editing App, to Creatively Engage with Fans

–CHAI joins Gwen Stefani, Thirty Seconds to Mars, Maroon 5, and other music artists embracing PicsArt’s mobile-native, creative community to launch fan art challenges

PicsArt , the world’s largest creative platform and social editing app, today announced that it has partnered with Japanese rock band CHAI to launch a fan art challenge that asks fans to redefine the traditional concept of “Kawaii” (“cute” in Japanese). CHAI is the latest band to join other marquee music artists – including Gwen Stefani , Thirty Seconds to Mars , Maroon 5 , DJ Snake and more – who recognize PicsArt as a massive mobile platform to reach millions of millennial and Gen-Z creators.

CHAI, a rock band that originated in Tokyo, is launching a PicsArt edit challenge encouraging fans to “remix” their album images to redefine the concept of “Kawaii.” CHAI defines themselves and their music as “Neo-Kawaii” (meaning “new-cute” in Japanese) and are aiming to break free from the conventional Japanese beauty standards of ‘long legs, pale skin, and big eyes.’ To promote this movement, CHAI will run an image challenge on PicsArt using creative, original, “Neo-Kawaii” edits, including use of PicsArt’s stickers, image assets, photo-enhancing brushes, edit tools, and more.

“Today’s social media landscape offers artists unprecedented ways to communicate directly with fans; artists now want to go even further by enabling fans to join the process of creative self-expression,” said Tammy H. Nam, COO of PicsArt. “CHAI acknowledges PicsArt as a true ‘fandom app,’ helping its global audience of young, socially savvy users create, share, and spread content that expresses their love for specific artists or bands. Fans can be fully creative, collaborate with a like-minded community, and engage directly with the artist, all in one place.”

The CHAI fan art challenge kicks off today and runs for one week, ending on February 18. Since late 2017, PicsArt has hosted dozens of fan art challenges for musicians and brands , including MTV, Swarovski, Capital Cities, Lindsey Stirling and more, which have generated hundreds of thousands of fan art submissions from the PicsArt community and hundreds of millions of social impressions on and off PicsArt.

About PicsArt

PicsArt is the world’s largest creative platform, powered by more than 130 million monthly active users and influencers. Every month, the PicsArt community creates, remixes, and shares nearly one billion images and videos, making it the largest open-source content collection of its kind, with free-to-edit photos, images, stickers, and more. PicsArt is available in 30 languages for free and as a subscription on iOS, Android, and Windows devices. Headquartered in San Francisco with offices in Armenia, Los Angeles, Beijing, and Moscow, PicsArt is backed by Sequoia Capital, DCM Ventures, Insight Venture Partners, and Siguler Guff and Company.

/Public Release.