- We Win When We Yarn campaign launches in Aboriginal communities throughout the Kimberley
- Campaign encourages conversations about gambling harm to reduce stigma and promote free support services
- Initiative part of Cook Labor Government’s ongoing commitment to support safe and inclusive communities by reducing gambling harm
Aboriginal communities in Broome, Fitzroy Crossing and across the Kimberley are being encouraged to start conversations about gambling harm through a new community-led awareness campaign launched today.
The We Win When We Yarn campaign has been developed in partnership with Aboriginal communities and Kimberley health services to raise awareness of gambling harm, reduce stigma and promote available support services.
The campaign is being delivered in regional and remote communities in the Kimberley and has been designed to reflect local experiences, priorities and communication styles.
Developed through community consultation, the campaign uses local voices and culturally appropriate messaging to encourage discussion about gambling and its impacts.
The campaign centres on the message We Win When We Yarn, recognising the important role conversations play in supporting individuals, families and communities.
The campaign includes community resources, digital content, radio advertising and information materials designed to support discussions about gambling harm and encourage people to seek assistance if they need it.
The initiative forms part of the Cook Labor Government’s ongoing commitment to reducing gambling-related harm across Western Australia.
Anyone affected by gambling harm can access free and confidential support through Gambling Help services.
As stated by Racing and Gaming Minister Don Punch:
“Gambling harm can have far-reaching consequences for individuals, families and communities.
“We know the effects extend beyond financial hardship, affecting relationships, wellbeing and community connections, yet too many people still feel unable to ask for help.
“This campaign is about breaking down that stigma, encouraging conversations and ensuring people know support is available.
“Importantly, it has been shaped by Aboriginal communities, ensuring the messages are grounded in lived experience and reflect the needs and priorities of the people it is designed to support.”
As stated by Kimberley MLA Divina D’Anna:
“Strong communities are built on strong conversations, and this campaign recognises the power of yarning together about issues that affect us.
“This campaign is about reducing stigma, encouraging people to seek support and creating safe opportunities for communities to talk about gambling harm.
“Because this campaign has been developed by communities for communities it places local people, local experiences and local knowledge at the centre of the conversation.”
