Western Australia will star in a week of episodes filmed for top-rating television show MasterChef Australia, in a deal struck by the State Government through Tourism Western Australia.
The popular cooking competition will feature key locations throughout WA, including Optus Stadium, Perth, the Swan Valley, Margaret River and Rottnest Island.
The WA episodes will be broadcast on Network 10 and the WIN Network to MasterChef’s huge Australian fan base, and in WA’s key international markets. MasterChef episodes featuring Western Australia are scheduled to air in July.
Tourism WA will also have the opportunity to promote the State as a desirable holiday destination in advertising content during the prime time, high rating program.
The advertising will feature travel offers developed with trade partners, encouraging holiday-makers to head to WA for their own culinary adventure like the MasterChef contestants.
The partnership with MasterChef will also promote WA’s unique food, drink and destinations, ahead of the new Western Australia Gourmet Escape in November.
As stated by Tourism Minister Paul Papalia:
“MasterChef has been one of the top rating TV shows in Australia for the past decade and we are really excited to be welcoming the show to Western Australia for part of the 2019 season.
“The MasterChef WA week will be an incredibly valuable platform to promote Western Australia’s fresh local produce and dining experiences to viewers worldwide.
“Importantly, MasterChef Australia is one of the most popular overseas shows in India – another key tourism target market for WA.
“India is the fastest growing aviation market in the world and the McGowan Government is very focused on attracting an airline to fly direct from India to Perth.
“Raising awareness of WA in India will grow visitor numbers and assist the case for a direct flight.”
