Million Dollar Fish initiative Double Dough to return

NT Government
Media Release

3 March 2023

Double the Dough to return as Million Dollar Fish heads into final weeks

Fishos have more reasons than ever to drop a line and hook themselves a coveted red-tagged Million Dollar Fish barramundi, with the famous Double the Dough initiative to return every weekend until the competition ends on March 31, 2023.

To celebrate the final countdown of Season 8 of Million Dollar Fish, the first registered person to land a $10,000 barra each weekend in March, between 12am Saturday – 11:59pm Sunday, will instead pocket a cool $20,000.

There are still 83 Season 8 barramundi swimming across the Top End waiting to be caught as part of Australia’s richest fishing competition, underwritten by SportsBet. In addition, there are nine fish carrying a tag worth a million bucks. The $1 million dollar barra are not part of the Double the Dough campaign, but they do remain eligible to be caught year-round. To claim any cash though, you MUST register for Season 8 by March 31, otherwise you can’t claim the big bucks.

To date, 17 Season 8 fish have been caught, and $180,000 paid out to lucky anglers.

Season 8 ends on 31 March 2023. As well as making you eligible to claim cash if you catch a tagged barra, registering also automatically enters you into the Lucky Prize Pool, which includes thousands of dollars’ worth of prizes up for grabs including holiday and flights packages, and fishing and camping gear. Register free at [https://www.milliondollarfish.com.au].

Quotes from NT Major Events Company CEO Suzana Bishop:

“The run-off is just around the corner, so there’s no better time to register and have a crack at reeling in a tagged barra.

“We are lucky to have some of the country’s best fishing right here in our backyard, and Season 8 of this iconic competition hasn’t disappointed, with more fish caught and money given out than any other season.

“Million Dollar Fish continues to be a massive hook for the Territory – drawing in anglers from across the country to register, visit and try their luck at landing a tagged barramundi.”

Quotes from SportsBet NT Operations and Partnerships Manager Thijs Bors:

“As the major sponsor of Million Dollar Fish, SportsBet is thrilled to be once again be raising the stakes and offering up $20k to the first $10k barra caught each weekend in March.

“Remember, there’s still nine $1 million dollar Barra in Top End waters.

“Million Dollar Fish is the greatest fishing comp in Australia, and we’re hoping someone will reel in the big one as part of Season 8.”

/Public Release. View in full here.