We recently launched a new campaign to raise awareness of bowel cancer amongst the Aboriginal West Australian community. The campaign encourages eligible people to do the National Bowel Cancer Screening Program (NBCSP) home test.
The issue
Bowel cancer is the second most common cancer to cause death in the Aboriginal Australian community but is one of the most treatable cancers if found early.
The NBCSP has reported less than half of all eligible West Australians participate when they receive the home test kit which is designed to detect bowel cancer in its very early stages. When detected early, more than 90 per cent of bowel cancers can be treated successfully.
Help us increase participation amongst the Aboriginal West Australian community by sharing our bowel cancer screening campaign.
The campaign
The new bowel cancer screening campaign will run across radio, digital and social media platforms in the Kimberley, Pilbara, Gascoyne and Midwest regions over the next few months.
We have teamed up with Mary G, an Aboriginal personality, educator, and radio presenter to raise awareness of bowel cancer amongst the Aboriginal community and encourage more people to do the NBCSP test when they receive it in the mail.
The campaign also features local people from the targeted regions who are keen to share the message about bowel screening with their communities.
How you can help
If you are a health professional or live in one of the targeted regions, simply share the campaign resources available in your newsletters, to your networks, and on your website and social media platforms.
Help us ensure all eligible Western Australians feel informed and empowered to take the test.
Campaign assets to share:
• Testimonial social tiles:
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