Palliative Care Australia has launched a series of videos and communication materials aimed at raising awareness of the work the sector does and stimulating end of life conversations and planning.
“We are building on the success of our campaign during National Palliative Care Week in May, because it’s a message that is relevant every week of the year,” says Camilla Rowland, Chief Executive Office, Palliative Care Australia (PCA).
“What we found was that people with firsthand experience of palliative care are often our best allies and can play a powerful role in highlighting the benefits of increased access and better understanding of palliative care.
“Those of us who work or volunteer in palliative care or have experience through a loved one can also help in opening up conversations about what we want the end of our life to look like.”
Based on the successful 2023 National Palliative Care Week – ‘Matters of Life and Death’ designs, a series of social media tiles, short videos, and associated words and advice can now be easily
