The Queensland Police Service has officially launched the largest recruitment marketing campaign in its history, showcasing the dynamic nature of a career in QPS to entice prospective recruits.
From Brisbane’s bayside to Mossman Gorge in Far North Queensland, the ‘Challenging, Rewarding, Policing’ creative campaign features real officers in moments that reflect day-to-day policing amongst a picturesque Queensland backdrop.
Audiences will get a glimpse of academy life for recruits, follow the Water Police and Polair as they rescue a young boy, see a fast-paced arrest in Fortitude Valley, watch the Public Safety Response Team conduct a raid at a property and importantly see how frontline officers engage with local communities to make a difference.
Challenging, Rewarding, Policing illustrates the endless possibilities anyone can explore with a career in policing – through advertisements across television, cinema, streaming, online, billboards and radio.
From protecting, responding and investigating, to supporting, rescuing and learning, the campaign visuals capture the essence of active frontline policing and community engagement with key-word motifs to guide the viewing experience.
With the aim of attracting applicants who are ready to take on both the challenges and rewards of a fulfilling career as a police officer, the campaign reflects the QPS’ commitment to creating a safer and more secure Queensland.
Police Commissioner Katarina Carroll said the major campaign, which was months in the making, artistically encapsulates the endless possibilities a career with the QPS has to offer.
“A career with Queensland Police Service, is a career like no other. The sheer variety of roles, skills, situations and moments in a vast state like ours makes it such a uniquely challenging and rewarding career for everyone to consider,” Commissioner Carroll said.
“We are recruiting passionate people from all backgrounds who want to make a difference and provide world class policing services to our communities across Queensland.
“The QPS has embarked on its largest ever recruitment campaign, targeting both new recruits and experienced officers from around the world and we believe this marketing campaign will help us raise interest to the next level.
“With extremely attractive incentives announced this year including boosted payments and free accommodation while training, HECS debt payments, relocation bonuses and no application fees – now really is the best time to apply.”
The launch of the campaign also includes a new-look Police Recruit website, where eight serving police officers share their story of joining the QPS and where it has taken their career and lifestyles.
Spoken in their own words, each officer’s journey and career is unique, in the hope their experiences will guide and advise prospective recruits in their journey to joining QPS.
To take the first step towards a challenging and rewarding career, find out more at policerecruit.qld.gov.au.
