Reflect Respect: especially when staying at home

A familiar face is back on our screens. Sebastian J. Thomas, AKA the modern-day gentleman, is delivering a community message to residents of Wagga Wagga about upholding respectful relationships during the current pandemic.

“Now more than ever it is important to think about the little things we say and do every day,” Mr Thomas said.

“Everyone is in the same boat, so we all need to look out for each other, our families and our communities.”

Mr Thomas is the face of the Reflect Respect campaign, originally developed as part of a prevention strategy to address Wagga’s Domestic and Family Violence rates, which are higher than the NSW average.

The Reflect Respect campaign is informed by the latest Victorian and NSW research, which highlights the importance of respectful relationships. Subtle things we say and do reinforce gender norms and contribute to gender inequality – the main driver of violence against women and their children.

The latest community message was developed in consultation with Albury-Wodonga’s Dutch Media, who saw an opportunity for a timely prevention reminder, given the challenges that may arise over the next few months.

Equity Project Manager Maryna Bilousova said the message applied to everyone.

“In order to reduce the incidence of domestic family violence in Wagga, we need to change community attitudes, behaviours and norms,” Ms Bilousova said.

“Respectful relationships start at home, and with many self-isolating it is important we all look out for each other. Disrespect and gender inequality lead to violence, so if we can shift the way we act and connect with others, we may be able to prevent a rise in incidents.”

/Public Release. View in full here.