Austrade
To successfully rebuild requires an understanding of the market and the customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has built and developed our ‘in focus’ series, which provides a suite of market intelligence, data and insights on key markets.
The Middle East and Africa remains a priority region for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility, the opportunity for Australian education providers remains significant.
This ‘in focus’ toolkit — is a curation of new and existing resources that can help you better understand markets in the Middle East and Africa.
New resources
- Trade Commissioner Update: Kelly Matthews
- Video update from Education Trade Commissioner for Middle East and Africa sharing a regional overview of market intelligence, uncovering three key frames to consider in preparing opportunities for student recruitment.
- In Focus — YTD September 2021 Gulf insights paper
- Insights paper on summary of key results, enrolments, export value, and student visa trends across markets in the Gulf region based on YTD September 2021 data.
- MIP Orbis — Where to Compete: United Arab Emirates (launched December 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- In Focus — United Arab Emirates data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- Business Development Manager Update: Faisal Abdulhadi
- Video update from Business Development Manager in Saudi Arabia sharing market intelligence on stakeholder mapping which identifies engaging opportunities for student recruitment through edtech and technical vocational education and training (TVET).
- MIP Orbis — Where to Compete: Saudi Arabia (updated December 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- In Focus — Saudi Arabia data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- MIP Orbis — Where to Compete: Kuwait (updated December 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- In Focus — Turkey data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- Senior Business Development Manager Update: Elizabeth Dietrichsen
- Video update from Senior Business Development Manager in South Africa on market intelligence identifying engaging opportunities for student recruitment through partnerships, teacher training and online delivery.
- In Focus — YTD September 2021 Africa insights paper
- Insights paper on summary of key results, enrolments, export value, and student visa trends across markets in Africa based on YTD September 2021 data.
- MIP Orbis — Where to Compete: South Africa (launched December 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- In Focus — South Africa data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- MIP Orbis — Where to Compete: Mauritius (updated December 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- In Focus — Mauritius data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- In Focus — Kenya data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- In Focus — Nigeria data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
- Country Manager Update: Azhar Shah
- Video update from Country Manager for Pakistan sharing a market update on student recruitment, partnerships and technical vocational education and training (TVET). Specific market intelligence is identified in engaging opportunities for student recruitment in tier two and three cities in Pakistan.
- In Focus — Pakistan data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD September 2021 data.
Existing resources
- Expo 2020 Dubai — the global platform for Australian education to shine (published October 2021)
- This first ever world expo held in the Middle East, Africa and South-Asia region had a six-month program with themed programs each week addressing issues of global significance. To support student-facing education promotion objectives, Austrade established a virtual Study Australia education platform as a one-stop-education showcase linked to Expo 2020 Dubai.
- MIP Orbis — Where to Compete: Ghana (updated October 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- MIP Orbis — Where to Compete: Kenya (updated September 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- Enhancements to DESE’s Country Education Profiles (published August 2021)
- In July 2021, The Department of Education, Skills and Employment (DESE) updated their Country Education Profiles (CEPs). This update aimed to improve the user experience to facilitate more efficient and confident decision-making in the assessment of overseas qualifications. CEPs that were updated include Ghana, Cameroon, Kenya, and South Africa.
- MIP Orbis — Where to Compete: Pakistan (updated April 2021)
- Market intelligence and an overview of opportunities at the specific sub-sector level.
- Saudi Arabia education and skills: continuing evolution and current priorities (published September 2020)
- A market insight article on the education sector in Saudi Arabia. This insight outlines opportunities to establish partnerships in market with a focus on digitising curriculum and classrooms.
- Understanding global student mobility flows (published March 2020)
- This interactive chart resource was developed to better understand trends in global student mobility. A report released with this resource noted that India, Nigeria and Saudi Arabia were experiencing notable growth in outbound tertiary students in 2016.
Please check MIP Weekly and the newsfeed for up-to-date opportunities and event reports from the region.
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