Revive: Australia’s new National Cultural Policy

Prime Minister

A new chapter in Australia’s cultural story has begun.

The Albanese Labor Government’s new National Cultural Policy – Revive – has been released today and will set the course for Australia’s arts, entertainment and cultural sector for the next five years.

Revive will empower our talented artists and arts organisations to thrive and grow – unlocking new opportunities, reaching new audiences and telling stories in compelling new ways.

It will bring drive, direction and vision back to the $17 billion industry – which employs an estimated 400,000 Australians – after a lost decade of federal policy drift and funding neglect.

Backed by $286 million in dedicated funding over four years, Revive’s centrepiece is the establishment of Creative Australia.

Creative Australia will be the Government’s new principal arts investment and advisory body.

The governing body of Creative Australia will continue to be known as the Australia Council.

Creative Australia will expand on and modernise the Australia Council’s work with additional funding of $200 million over four years – restoring the money cut by the former Liberal and National Government.

Funding decisions will be made on the basis of artistic merit and at arm’s length from Government.

Within Creative Australia four new bodies will be established:

  • A new First Nations-led body that will give First Nations people autonomy over decisions and investments
  • Music Australia, a dedicated new body to support and invest in the Australian contemporary music industry
  • Writers Australia, to support writers and illustrators to create new works
  • A new Centre for Arts and Entertainment Workplaces to ensure creative workers are paid fairly and have safe workplaces free from harassment and discrimination

Revive is built on five pillars but puts First Nations first – recognising and respecting the crucial place of these stories at the heart of our arts and culture.

That’s why in addition to the Creative Australia First Nations body, Revive commits the Government to:

  • Introducing legislation to protect First Nations knowledge and cultural expressions, including the harm caused by fake art
  • Developing a First Nations creative workforce strategy
  • Funding the establishment of a National Aboriginal Art Gallery in Alice Springs and an Aboriginal Cultural Centre in Perth
  • Providing $11 million to establish a First Nations Languages Policy Partnership between First Nations representatives and Australian governments

Revive also commits the Government to regulating Australian content on streaming platforms; improving lending rights and incomes for Australian writers; increased funding for regional art; and dozens of other measures.

Comments attributed to Prime Minister Anthony Albanese:

“After a decade of neglect and funding cuts, today we start a new chapter in Australia’s art and culture sector.

“Our new cultural policy Revive will provide the support Australian artists need to thrive and grow.

“I am excited by the potential it will unleash, and to see our extraordinary and diverse Australian stories continue to be told with originality, wit, creativity and flair.

“It builds on the proud legacies of earlier Labor governments that recognised the importance of art and culture to Australia’s identity, social unity and economic prosperity.”

Comments attributed to Minister for the Arts Tony Burke:

“Under Revive, there will be a place for every story and a story for every place. It is a comprehensive roadmap for Australia’s arts and culture that touches all areas of government, from cultural diplomacy in foreign affairs to health and education.

“Our artists are creators and workers. This sector is essential for our culture and for our economy. As the sector recovers from years of neglect followed by the tough pandemic period, Revive will set the arts sector on a new trajectory with fresh momentum.”

To read the National Cultural Policy in full, visit: A new National Cultural Policy

/Public Release. View in full here.