The Aboriginal and Torres Strait Islander routine childhood immunisation campaign has launched to encourage routine childhood immunisations for Aboriginal and Torres Strait Islander children.
Aboriginal and Torres Strait Islander peoples have higher rates of some vaccine preventable diseases so, extra vaccines are available free through the National Immunisation Program.
Vaccination rates for Aboriginal and Torres Strait Islander children have decreased over recent periods, particularly at 1 and 2 years of age. It is important to establish positive immunisation behaviours early in your children’s lives.
Skipping or delaying vaccinations puts children and those around them at risk of catching serious diseases. It’s important that children receive their routine vaccines in line with the Childhood Immunisation schedule on time, every time, for the best protection.
The campaign builds on the previous 2 phases of the Childhood Immunisation Education Campaign and will reach parents through search, social and online channels.
Creative materials developed for this audience highlight the benefits of immunising children under 5 against serious diseases and the importance of vaccinating on time. You can find these and other resources on the campaign website.
