Being scammed can cost Australians far more than money, with targets often experiencing shame, embarrassment, guilt, reduced confidence, and disconnection from others, the Australian Psychological Society is warning ahead of Scams Awareness Week.
While the financial cost of scams can be substantial and is often the most visible impact, the psychological consequences can also be profound and long-lasting. Scammers deliberately exploit human emotions, trust and vulnerabilities, using tactics such as fear, urgency and emotional manipulation to influence people’s decision making.
Australians reported more than $2.18 billion in losses due to scams in 2025, according to the National Anti-Scam Centre, with more than 481,000 scams reported nationwide.
APS President Dr Kelly Gough said being scammed could undermine a person’s sense of safety and confidence in their own judgement.
“Scammers use sophisticated techniques to manipulate people, exploiting emotions such as fear, trust and loneliness and creating pressure to act quickly,” Dr Gough said.
“People can be left feeling ashamed, distressed and questioning their own judgement. These feelings can make it harder to seek help, speak with others about what has occurred, and recover from the experience.
“Scammers deliberately exploit the way we think, using tactics such as information overload, creating fear and strong emotions to influence our decisions. Anyone can be targeted, regardless of their age, experience or technological knowledge,” Dr Gough said.
Dr Gough says the resulting emotional impact can be damaging to a person’s sense of self.
“Shame is particularly concerning because it can stop people from telling others what has happened, it thrives in silence,” Dr Gough said.
People who have been scammed may fear being judged. They may withdraw from family and friends, avoid talking about the experience or delay seeking practical and emotional support.
“When someone has been scammed, one of the most helpful things we can do is to provide understanding. Avoid questions that might sound judgemental and instead ask how you might be able to support and help them.”
“The person has already experienced deception and loss of control. Blame or ridicule can deepen that experience, whereas compassion and practical support can help restore a person’s sense of safety and agency. Reaching out for help is always a good idea.
