A new Partner Hub was officially launched in December 2021 at the inaugural Austrade-SAP Study Australia Global Agent Week. The event featured updates from federal, state and territory government representatives, interactive booths and local/regional in-language sessions – all attracting almost 2800 registrations from agents in 55 countries.
Following Global Agent Week, registrations to the Partner Hub platform became available for education agents seeking to access information, policy updates and materials in support of their promotional efforts.
The Partner Hub is housed on the Study Australia website and accessed via secure log-in. Access is granted to agents with a current student placement agreement to represent an Australian education provider overseas or onshore in Australia. Australian organisations with a responsibility for promoting Australian education internationally, such as education providers, study destinations and government agencies may also register.
The Hub features a range of resources, including a new Study Australia Insights podcast series, with episodes on every state and territory, as well as guidance on culturally sensitive communications, and links to up-to-date information on student arrivals, visas and travel.
Partner Hub resources are specifically designed to support the promotion of Australia as a preferred study destination. In March 2022, links to a new Study Australia Marketing Toolkit will be incorporated. The Toolkit will provide an online creative asset library that supports a unified brand identity and voice for Australia’s international education sector. It will include new Nation Brand assets and guidelines, as well as dedicated international education images and videos, social media tiles and campaign collateral.
Providers are encouraged to share the registration link for the Partner Hub with their education agent networks. Austrade welcomes your feedback and suggestions for future Partner Hub content.
