Tealium Launches Tealium Predict, Built-In Machine Learning Technology for Customer Data Platform

— Innovative machine learning technology allows organizations to build

more intelligent audiences and more accurately predict consumer actions

Tealium , the trusted leader in real-time customer data orchestration, today launches Tealium Predict , built-in machine learning technology for Tealium AudienceStream , its market-leading Customer Data Platform (CDP). Coupled with Tealium AudienceStream, Tealium Predict activates trustworthy machine learning insights across the entire tech stack through the creation of more intelligent audiences.

With Tealium Predict, organizations can automatically draw conclusions about what customers are likely to do in the future and design tailored programs that directly address their needs. Key functionalities include:

– Score individual customers with predictive potential: Tealium Predict’s

/Public Release.