Department of Tourism, Sport and Culture
Someof the Northern Territorys most picturesque landscapes including Nitmiluk,Elsey and Litchfield National Parks will feature in Cotton On Bodys 2019summer swimwear launch as part of a collaboration with the Australian retailerand Tourism NT.
Inspiredby the beauty of the Territory the range has been photographed throughout key destinationswithin the Northern Territorys Top End, showcasing the regions naturalswimming holes, free-flowing waterfalls, and tropical landscapes.
Tolaunch the collaboration, Tourism NT and Cotton On Body took a group of sixinfluencers, boasting more than 422,000 Instagram followers collectively, on atrip of-a-lifetime across the Northern Territorys Top End.
Alongthe way the influencers were photographed wearing the swimwear range at variousiconic swimming locations in the region, promoting the product and thedestination to their wide reaching audiences.
Aspart of the collaboration, Tourism NT and Cotton On Body will launch acompetition from Monday 7 October 2019 giving one lucky person the chance towin a holiday for two to the Top End.
Entrants will be directed to www.cottonon.com.au to enter, where they willneed to write in 25 words or less why they want to explore our Aussiebackyard. The winning holiday to the NT will replicate the influencers TopEnd itinerary.
Theswimwear range featuring iconic NT locations and the competition will bepromoted on both Cotton On and Tourism NT social media channels and websitesincluding www.northernterritory.com
As stated by Department ofTourism Sport and Culture Deputy CEO Andrew Hopper:
Thecollaboration will truly highlight the NTs unique difference for swimming inAustralia with the Northern Territory home to some of the best natural swimmingspots in the country including our remarkable waterholes and hot springs.
FromDarwins Mindil Beach Casino Resort, to the crystal clear waters of BitterSprings and Mataranka Thermal Pool at Elsey National Park to the majesticbeauty of Nitmiluk (Katherine) Gorge and endless waterfalls of LitchfieldNational Park, Tourism NTs partnership with Cotton On Body will show the rangeof world class and unique swimming options across the Top End.
As stated by Cotton On BodyGlobal PR Manager Georgina Hood:
This year we wanted to feature an iconic Australian region to celebrate ourAussie heritage, our swim collection was inspired by the colours of our beautifulcountry so we just couldnt look past the Northern Territory for its uniqueswimming destinations.
The Northern Territory isunlike any other place on earth, because you dont just observe it, you feelit, its different in every sense.
