Melbourne, Victoria – With sustainable fashion on the rise, newly founded slow fashion label úton is taking a unique approach to maternity wear by offering affordable made to order pieces all manufactured locally in Melbourne.
In an effort to combat overproduction and reduce garment waste, úton doesn’t keep excess stock in its warehouse, but produces its timeless maternity basics only on customer demand. The label is committed to slow fashion by providing a sustainable alternative to mass produced, disposable maternity wear.
“When it comes to fashion, I think manufacturing is a very underappreciated part of the process.” says founder Kinga Kertes. “Sewing and patternmaking both require extraordinary skillsets and years of experience to truly master the craft. We produce everything in Melbourne and it’s not just about supporting the industry, but also recognising the value and quality that can be achieved by local makers.”
In terms of designs, úton is focusing on the balance of comfort and style by combining its minimalist aesthetic with exceptionally fitting practical pieces.
The label’s vision is to provide a sustainable choice while still offering modern and affordable high quality maternity wear to customers.
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URL: https://uton.com.au/
About úton
Founded by fit expert and minimalist mum Kinga Kertes, úton encourages conscious consumption and a more mindful approach when it comes to fashion by offering a small selection of designs all produced locally on a made to order basis. Úton is sustainable through its considered manufacturing approach and resources used.
