Australia’s largest games market Play Now Melbourne is gearing up for its biggest year yet with the world’s top game publishers confirmed to attend.
Devolver Digital, Massive Monster, PlaySide Studios, Pavlova Games, Evil Landfall, Fellow Traveller, Focus Entertainment, Dotemu, The Arcade Crew, Umbrella Entertainment, Ultra Players, and WINGS have already signed on to attend.
Joining them are thatgamecompany, Creature, Jackbox Games and PlayStack, who are attending the market for the first time.
Presented by VicScreen, Victoria’s creative and economic screen development agency, with assistance from Screen Australia, Play Now Melbourne brings together local game developers, publishers, platform holders and investors, providing Australian creatives the unique opportunity to pitch their games to the international market and sell their games to the world.
First held in 2023, Play Now Melbourne has rapidly become the leading marketplace for doing business with Australia’s digital games sector, drawing international publishers and platform holders to Melbourne in search of Australia’s most exciting new games projects and talent.
In 2025, across 230 meetings, 78 developer teams presented $44 million worth of projects to 21 publishers, investors, and platform holders.
Play Now Melbourne is also locked in for 2027, creating an ongoing opportunity for homegrown game makers to create meaningful business opportunities and propel their work onto the global stage.
Game developers from across Australia who have projects in active development looking to secure funding, publishing services, or marketplace support are invited to submit an Expression of Interest. There is no fee to take part in Play Now Melbourne.
