The Allan Labor Government is giving young creatives an opportunity to produce impactful road safety campaigns addressing issues relevant to their age group.
Through the annual Split Second initiative two young Victorian filmmakers have had their creative vision brought to life in the form of road safety campaigns, educating people on the life-saving benefits of vehicle safety features.
Minister for Roads and Road Safety, Melissa Horne, joined the Transport Accident Commission in launching the winning films from this year’s Split Second Competition.
Sati Öcal, 22, took out the top prize with their script, ‘Gadgets’, receiving $70,000 to have their film produced by leading production studio Sweetshop, as well as $5,000 prizemoney.
‘Gadgets’ focuses on the importance of active safety features such as Lane Keep Assist (LKA), Auto Emergency Breaking (AEB) and Electronic Stability Control (ESC), by depicting an entertaining exchange between a spy and his passenger.
Second place went to, Amon Mether, for ‘Get Checked’ – a humorous take on vehicle safety, through the lens of innuendo, which was also produced by Sweetshop.
Both winning concepts address the importance of vehicle safety, a critical issue when it comes to improving the safety of young people on Victorian roads.
Over the last five years, more than 70 per cent of driver and passenger fatalities aged between 18 and 25 have been in a vehicle more than ten years old, which commonly lack modern safety features.
AEB has been estimated to reduce serious rear-end crashes by 27 percent. LKA is estimated to reduce serious run-off-road and head-on crashes by 22 percent.
The Split Second competition is one Labor Government initiative aimed at promoting safer travel behaviours from a young age and aims to empower young people to become part of the solution to road trauma.
For more information on the Split Second Competition, or to watch the winning films, visit tac.vic.gov.au/road-safety/split-second.
As stated by Minister for Roads and Road Safety Melissa Horne
“These short films offer a vibrant and captivating take on vehicle safety, and we hope that the message resonates strongly with young Victorians.”
As stated by Transport Accident Commission CEO, Tracey Slatter
“The Split Second Competition fosters a culture where young people can become actively involved in our efforts towards creating a safer future on Victorian roads.”
