- Woolworths’ continued multi-million dollar investment adds a further 105 products to Lower Shelf Price from Wednesday, taking the total to 1,035
Lower Shelf Price products are 16% lower on average than previous standard shelf prices
For example, on a $150 Lower Shelf Price shop, this would be a reduction of more than $20 compared to the previous standard shelf prices.*
New Lower Shelf Prices on meal-building essentials like mince, chicken, eggs and cheese
Monday 24 August 2026 – Woolworths is adding a further 105 products to Lower Shelf Price this week, expanding the range to more than 1,000 everyday products, giving customers dependable, low prices on the items they buy most.
Unlike temporary promotions, Lower Shelf Price offers longer-term reductions on standard shelf prices. The prices of products on Lower Shelf Price are on average 16.4% lower than their previous standard shelf price. For example, on a $150 Lower Shelf Price shop, this would be a reduction of more than $20 compared to the previous standard shelf prices.*
Since launching Lower Shelf Price in May 2025 with 400 products, Woolworths has continued its multi-million dollar investment with this latest range of products.
Woolworths Group CEO, Amanda Bardwell, said: “We know Australian families are looking for dependable, low prices they can count on every week. That’s why we’ve grown Lower Shelf Prices to more than 1,000 everyday products.
“We’ve added core items like mince, chicken and eggs because these are what families rely on for their weekly shop.
“Lower Shelf Price is giving customers lower prices for longer, and we’ve seen more and more people adding these products to their trolley to spend less on everyday household essentials.
“We are committed to continuing to provide meaningful value to families on the products that are most important in their weekly shop.”
Examples of products on Lower Shelf Price, including some of the new products that will be added this week include:
Meat, mince and eggs
Woolworths Italian Flavoured Chicken Roasting Portions – was $8.00, now $6.00 (reduced by 25%/$2)
Woolworths Diced Chicken Breast, RSPCA (1kg) – was $15.50, now $13.50 (reduced by 12.9% / $2)
Woolworths Beef Mince (500g) – was $9, now $8.50 (reduced by 5.6% / 50c)
Woolworths Pork Mince (800g) – was $9.50, now $8.80 (reduced by 7.4% / 70c)
Woolworths Classic Beef Burgers, 4pk (500g) – was $8.50, now $7.50 (reduced by 11.8% / $1)
Woolworths Large Cage Free Eggs Large, 18pk (900g) was – $8.70, now $8.40 (reduced by 3.4% / 30c)
Frozen, fresh and dairy
Bulla Ica Cream Creamy Classics Tub (2 litres) – was $12, now $7 (reduced by 41% / $5)
Woolworths Cheese Block (500g) – was $7.70, now $6.80 (reduced by 11.7% / 90c)
Woolworths Prepacked Salad Varieties – was $7, now $6.30 (reduced by 10% / 70c)
Snacks and drinks
Coca Cola cans (30 pack):
NSW, QLD, VIC, SA – was $40, now $32 (reduced by 20%/$8)
WA – was $38, now $32 (reduced by 18% / $6)
TAS – was $40, now $34.45 (reduced by 13.8% / $5.55)
NT – was $40, now $34.15 (reduced by 14.6% / $5.85)
Kirks soft drinks (1.25 litre varieties) – was $3, now $1.80 (reduced by 40% / $1.20)
Doritos Corn Chips (170g varieties) – was $5, now $3.50 (reduced by 30% / $1.50)
Kettle Chips (165g varieties) – was $6, now $3.60 (reduced by 40% / $2.40)
Household and personal care
Head & Shoulders Shampoo & Conditioner (850ml) – was $26, now $13 (reduced by 50% / $13)
Rexona deodorants (250ml varieties) – was $8.50, now $5 (reduced by 41% / $3.50)
Sorbent Toilet Paper (20 pack) – was $10, now $8.50 (reduced by 15% / $1.50)
Strike Pro Paper Towel 3 ply (3 pack) – was $2.70, now $2.50 (reduced by 7.4% / 20c)
All products included in Lower Shelf Price remain eligible for weekly specials from time to time, offering customers the opportunity for even greater savings on their shop.
Other ways customers can find value at Woolworths:
Everyday Rewards: Boosting offers in the Everyday Rewards app, where members save an average of $170 each year.
Woolworths Own Brand: Customers could save an average of 30 per cent by choosing Woolworths own brand products over similar branded alternatives.
Weekly Specials: Thousands of weekly specials, which are discounts off the standard shelf price for a short time.
The Odd Bunch: Customers can save at least 20 per cent on slightly imperfect, but still great quality fruit and vegetables, while supporting local Australian farmers.
Olive: Woolworths’ smart shopping companion that can generate personalised weekly meal plans, assist with finding everyday essentials or planning special occasions, and help stretch your budget by identifying specials and “smart swaps.”
Customers can view all the latest 1,000+ products on Lower Shelf Price in store and online from Wednesday 26 August 2026, with a preview available in the online catalogue from 4:00pm AEST Monday 24 August.
