2030 Strong Plan To Grow Tasmania’s Tourism Sector

Liberal Tasmania
  • Jeremy Rockliff Premier, Minister for State Development, Trade and the Antarctic, Minister for Tourism and Hospitality, Minister for Mental Health and Wellbeing, Member for Braddon
  • Nic Street Minister for Housing and Construction, Minister for Local Government, Minister for Sport and Recreation, Minister for Stadia and Events, Member for Franklin
  • A re-elected majority Liberal Government will build on Tasmania’s reputation as a world-leading tourism destination, as part of our 2030 Strong Plan for Tasmania’s Future.

    “Tourism has been one of Tasmania’s single greatest transformative sectors of the past decade, and our Government has backed it every step of the way,” Premier Jeremy Rockliff said.

    “A re-elected majority Liberal Government will invest even more to ensure our visitor economy continues to grow by delivering unique, Tasmanian experiences.

    “We’ve seen what MONA has done for the Tasmanian visitor economy, and our Plan to deliver the Cradle Mountain masterplan as well as a new Chocolate Experience at Cadbury will continue to drive visitation to our state.

    “In addition, we will support regional tourism businesses to develop job-creating local tourism attractions through our $50 million Regional Tourism Loan Scheme.

    “Additionally, we will boost destination marketing by $4 million, as well as creating a new dedicated $3.8 million Business Events attraction fund.

    “And, we will invest in air access to Tasmania – both international and domestic – with a $5 million aviation access fund.”

    The Premier said that the 2030 Strong Plan backs in and funds the Government’s 2030 Visitor Economy Strategy with an additional $12 million.

    “Our 2030 Visitor Economy Strategy is the road map to deliver our aspiration to reach 1.6 million interstate visitors, and 400,000 international visitors by 2030, injecting $1.64 billion into our economy, each and every year,” the Premier said.

    “This additional funding will provide the resources to allow us to realise the aspirations in this Strategy.

    “Tourism has grown exponentially on our watch. We have rewritten attitudes about how Australia and the world sees Tasmania, and importantly, it has shaped how we define ourselves.

    “We are continuing our strong backing of our tourism industry to ensure that our visitors stay longer, see more of our State, and spend more while they are here, supporting local businesses and jobs right across Tasmania.

    “Our 2030 Strong Plan for Tasmania will continue to support tourism, and the city and regional communities that rely on it,” the Premier concluded.

    Under our 2030 Strong Plan for Tasmania’s Future, a re-elected majority Liberal Government will:

    • Back in the Cradle Mountain Masterplan and help deliver a new Chocolate Experience at Cadbury;
    • Create a $50 million Regional Tourism Loan Scheme stimulating regional tourism;
    • Commit $10 million to Business Events Tasmania and the delivery of an Events Attraction Fund;
    • $4 million in increased investment in destination marketing;
    • Establish a $5 million Aviation Fund, leveraging all-year-round opportunities to increase capacity and enter the Tasmanian market;
    • Deliver an additional $12 million over three years to the 2030 Visitor Economy Strategy;
    • Partner with the Tourism Industry Council Tasmania to strengthen industry resilience and capacity and maximise opportunities from the new Spirit of Tasmania ferries;
    • Invest in sustaining growth in Mountain Biking in Tasmania;
    • Activate the Islander Way on Flinders Island;
    • Deliver Agri-tourism reform and develop Heartlands tourism; and
    • Back in key strategic projects.

    The cost of this policy is $43.07 million.

    /Public Release. View in full here.