The ABC has announced the appointment of Karen Madden as Head of Marketing.
Karen joins the ABC with a broad range of experience working with some of Australia’s leading media brands, most recently as the Group Marketing Director at Nine and before that as General Manager Trade Marketing & Media Services at News Corp Australia.
She has a strong track record of bringing brands to life through insightful and innovative campaigns and promises to be invaluable in helping to drive the ABC forward.
“We’re delighted to have someone of Karen’s talent and experience join our award-winning ABC marketing team. Her extensive industry knowledge and a passion for people and the media provides a very adaptable skill set, which will help to drive the ABC’s marketing efforts forward in a changing landscape,” said Leisa Bacon, Director Audiences.
Karen joins the ABC from the Taronga Conservation Society, one of Australia’s leading tourist attractions and conservation organisations, where she was the Divisional Director – Marketing, Communications and Fundraising.
Her previous roles include Head of Media, Sponsorship and Properties at Woolworths, Group Customer Marketing Manager at Goodman Fielder Foods and General Manager Marcomms and Marketing Operations at Coles.
She holds a Master of Science in Coaching Psychology (University of Sydney) as well as a Master of Business Administration (AGSM) and is passionate about coaching and mentoring talent throughout the organisation.
Karen will start at the ABC on November 29.