New research released today by the Foundation for Alcohol Research and Education (FARE) proves the damaging levels at which alcohol companies are bombarding Australians with “Buy Now” digital ads that simultaneously promote, sell, and arrange delivery of alcohol into people’s homes – in just a few clicks.
The research, conducted by The University of Queensland, collected data from 56,579 advertisements over a period from 21 October 2021 to 2 June 2023 (inclusive) from the Meta Ad Library.
It was found that the majority (83.8 per cent) contained a button encouraging people to engage with the advertisement, and over a third of alcohol advertisements (39.2 per cent) contained a button that directs people to an online platform where alcohol is sold.
