The City of Ballarat is promoting Ballarat’s thriving food and drink scene to Melbourne and Victoria and changing the perception of Ballarat to the wider state.
Partnering with the team at Victoria gives the City of Ballarat an opportunity to show Melbournians there is more to this wonderful city than the inherent goldrush past.
Victoria by Farmer’s Daughters launched last week, Thursday 1 September, to present Ballarat’s thriving eat and drink scene to the wider Melbourne market.
This is the first full region in residence program for the team from Farmer’s Daughters to unveil the phenomenal produce Ballarat and surrounds has to offer.
The dining experience led by Executive Chef Alejandro Saravia was brought together by exploring the region, meeting the farmers, growers, artists and chefs who all helped share the menu at Victoria by Farmers Daughters.
The experience is designed to inspire Melbournians to discover more of Ballarat’s and surrounds thriving hospitality scene.
In a nod to the UNESCO Creative City for Crafts and Folk Arts, the restaurant will celebrate Ballarat’s art scene by using an exclusive range of bespoke ceramic commissions, and the venue will be adorned with hand-made feature artworks by local Ballarat artists including videography and first nations weaving.
Exciting projects like this align with the City of Ballarat’s Council Plan 2021 – 2025, strategic objective, to “actively promote Ballarat as a year-round destination of choice”.
Victoria by Farmer’s Daughters is open from 1 September to 13 November 2022, with ala carte and set menu offerings designed to share, as well as Meet the Winemaker, Bar takeovers and masterclasses to highlight the excellent winemakers, chefs and hospitality Ballarat has.
City of Ballarat Mayor, Cr Daniel Moloney, said “Ballarat has a really strong story in wonderful food, drink and produce, and we were delighted with the opportunity to join the team at Victoria to highlight this story in Melbourne.
We are hoping as Melburnians have their taste buds for Ballarat tickled by their experience at Victoria, that this will whet the appetite for deeper exploration of our region.”
Bookings are available now via the Victoria Restaurant website.
