Coles hot cross buns with 25% real choc chips are CHOICE recommended three years in row

Coles

From tomorrow, customers can get 2 packs of Coles hot cross buns for $6 to celebrate

Released today, a blind test of hot cross buns conducted by independent consumer group CHOICE, has revealed Coles’ chocolate hot cross buns among the top in the country, making Coles the first and only supermarket to have CHOICE recommended chocolate buns for three years’ running[1].

With the highest volume of 25% real chocolate chips in each individual bun, compared to its rivals, the extra chocolatey Coles hot cross buns wowed the panel of independent expert judges on flavour, appearance, aroma and texture.

As equally important to taste, Coles’ irresistible chocolate hot cross buns are made using cocoa from Rainforest Alliance Certified farms, ensuring better opportunities for farmers and safeguarding the environment for the future.

The accolade comes after Canstar Blue’s 2021 hot cross bun review revealed Australians voted Coles hot cross buns as the best in the nation, marking a second win in a row. Coles’ hot cross buns achieved five stars for freshness, taste, variety and overall satisfaction, assuming the nation’s great love for Coles buns.

To celebrate the award-winning range, Coles customers can hop into store for great savings on hot cross buns from tomorrow Tuesday 15 March, where customers can buy two packs for just $6, for a limited time only.

Coles General Manager for Bakery, Deli and Seafood, Andy Mossop said Coles was proud to be home to some of the best hot cross buns in the country this Easter.

“This exciting recognition by CHOICE and Canstar further proves we have some very special hot cross buns at Coles. There’s no doubt our customers love our hot cross buns as they just can’t get enough of our traditional and new flavours, and this is a testament to our hardworking bakers and teams who come into work each day kneading the perfect mix to create our mouth-watering buns for our customers to enjoy this Easter,” he said.

“We’re proud that our irresistible Coles chocolate hot cross buns continue to have the highest percentage of chocolate in the market, with a quarter of the bun packed with delicious – and sustainable – real chocolate.

“At Coles, we want to help sustainably feed all Australians to live happier, healthier lives and it’s important to us to source cocoa from Rainforest Alliance Certified farms, as we use large volumes of real chocolate chips to develop the decadent buns. Our customers can be assured that not only are our buns delicious but through our sustainable practices we are creating better opportunities for farmers and safeguarding the environment for the future.”

With almost 10 million of Coles chocolate hot cross buns expected to sell this Easter period, Victorians are taking the charge of consuming the most chocolate buns in the country so far, followed by Queensland and News South Wales.

This year, Coles was the first major supermarket in Australia to develop a savoury flavoured hot cross bun range, launching the iconic, limited edition VEGEMITE hot cross buns which sold out within weeks of arriving in store, and recently adding a fiery new flavour – Jalapeno and Cheese.

/Public Release.