Supermarket giant Coles has announced an increase in the price
of its private label milk following significant industry pressure and an earlier
move by Woolworths.
The supermarket will increase its Coles Brand milk by 10 cents to $1.10 per litre for its two and three litre milk products.
The move comes almost one month after Woolworths announced it would end the practice of $1 milk, and coincides with a decision by smaller chain Aldi to do the same.
The industry has praised Coles for its move towards
supporting local dairy farmers after the long running price war which many say
played a role in crippling the Australian diary industry.
“Coles has made the right decision to increase the price of its discounted milk brand and they should be commended for their initiative in working to end the price-freezing practice,” Australian Dairy Farmers (ADF) chief executive David Inall said.
