Key Facts:
- Google search data from August 2025 shows Australian interest in summer water products surges significantly as the season approaches, with searches for pool floats rising more than sixfold from August to December.
- Peter, CEO of S.K.R. Brands (owner of ACQUABOSS), notes that consumers begin searching for shade and water leisure products well before temperatures peak.
- Buyers are advised to check for UV-resistant fabric and UPF ratings, particularly when purchasing shade products, to ensure durability and protection.
- Safety guidance includes checking weight limits on floats, avoiding diving onto them, and ensuring an adult supervises children in or near water at all times, as floats are not life jackets.
- To extend product life, owners should rinse items in fresh water, allow them to dry, deflate them, and store them away from heat and direct sunlight after use.
MELBOURNE: Search data from last summer shows how fast interest in summer gear climbs. In August 2025, Australians searched on Google for “beach cabana” about 1,900 times. “People start looking for shade well before it gets hot,” said Peter, CEO of S.K.R. Brands, which owns ACQUABOSS.
Searches for “pool floats” rose from about 1,900 in August to about 12,100 in December, more than six times as many. Searches for “water hammock” rose from about 110 to about 1,300.
The business sells water hammocks, pool floats and beach shade. Peter’s advice for buyers:
Keep it out of the sun when you’re not using it. Rinse it in fresh water, let it dry, deflate it and store it in the shade, away from heat.
Check the fabric. Look for fabric the maker says is UV protected. For shade, look for a UPF rating.
Check the weight limit. Find out how much weight the float can hold and whether it is safe to jump onto. Don’t let the whole party pile on if it isn’t safe.
Don’t dive onto floats.
Watch the kids. A float is not a life jacket. An adult should be watching whenever children are in or near the water.
“Leave it out on the lawn all summer and the sun will cook it,” Peter said.
ACQUABOSS sells online at acquaboss.com and ships across Australia and to New Zealand. The data: monthly Google Ads search volume estimates for Australia (English), from DataForSEO Labs. Google rounds these estimates. They show how often a phrase was searched, not how many people searched or bought.
About us:
ACQUABOSS is a 100% Australian-owned brand from Malvern, Victoria, part of S.K.R. Brands. It sells water hammocks, pool floats, loungers, beach cabanas, towels, beach bags and speakers online at acquaboss.com. The legal entity is ACQUABOSS Pty Ltd (ABN 32 659 799 309).
