August 23rd, 2019 – Philadelphia 76er and NBA All-Star Ben Simmons announces that he is the new Four’N Twenty brand ambassador.
The Melbourne-born player will represent and share his lifelong passion for the iconic Australian pie brand in Australia and the USA.
The partnership includes an image of Ben and his name featured on product packs and in consumer promotions, an engaging media campaign and his enthusiastic support of the launch of new products in Australia and the USA.
“I’ve grown up eating Four’N Twenty pies and I still love them. I am thrilled to be a global brand ambassador for this iconic Australian brand. There is nothing better than a Four’N Twenty pie,” Simmons said.
The announcement of Simmons’ ambassadorship coincides with the exciting launch of Four’N Twenty’s Original Fan Food campaign, celebrating the deep-seated Australian ritual of eating a pie at sporting games. The campaign, which includes a partnership with Channel Seven, will see the brand release its first television commercial in years.
Four’N Twenty will also be releasing a new Philly Cheesesteak Traveller in October, combining Simmons’ two heritages – Australian and American – for the perfect new fan food.
“We’re thrilled to have Ben as the face of Four’N Twenty,” said Anand Surujpal, General Manager of Marketing and Innovation at Patties Foods. “He’s one of the biggest and most recognisable sports stars in the world today, and it’s an honour to have him return to his Aussie roots by showing his support for the country’s best-loved pie – the original fan food.
“Ben loves a Four’N Twenty pie as much as the next person. He is the perfect fit – he will teach the world how to eat the great Australian pie and help ensure the brand remains contemporary and appealing to a new generation of fans.”
Four’N Twenty and the Philadelphia 76ers first joined forces in November 2017 with an international partner agreement, which saw Australia’s favourite beef pies sold at the team’s home arena throughout the 2017-2018 season. Today, 76ers fans continue to enjoy Traveller pies during their team’s games.
In his new role, Simmons joins AFL legend and Nova 100 radio presenter Jonathan ‘Browny’ Brown, who has been a loved brand ambassador and member of the Four’N Twenty family since 2017. Jordan Mailata, Philadelphia Eagles Offensive Tackle, also joins the Four’N Twenty brand ambassador list, strengthening the brand’s connection to Philadelphia.
ABOUT FOUR’N TWENTY:
Four’N Twenty was founded in 1947 in a country town in Australia, when a crafty café owner named LT McClure hung out a sign encouraging customers to peer through a window and watch “the most delicious meat pies being made”. By 1956, thousands of these warm, flaky treats were being churned out by the hour and delivered to hungry, happy mates. Aussies became hooked on this new taste sensation as Four’N Twenty showed up in towns and cities across the nation and quickly became Australia’s original fan food.
But there was one destination that really stood out, a place that kept the orders coming, season after season: football. Four’N Twenty pies became synonymous with the “footy” and the ritual of the game. In stadiums all across the country, you’d find tens of thousands of fans with a beer in one hand and a Four’N Twenty in the other. In 2003, Patties Foods bought the Four’N Twenty business and through their passion for the brand, it has continued to be a much-loved part of Australian culture. Over 70 years later, Four’N Twenty is a beloved national icon.
Four’N Twenty is owned by parent company Patties Foods.