nbn has launched its first national campaign aimed at seniors, their families and carers.
The Made for More Meaningful Connections campaign has been developed to counter the lower number of seniors that use the internet compared to others in the community.
The campaign connects seniors with the digital tools they need, both online and at community events, to make the most of the nbn network and is supported by a new, dedicated webpage nbn.com.au/GetConnected containing information on what to consider when purchasing a nbn-powered plan from a phone and internet provider1.
The page also links to helpful resources like nbn’s Online Skills Check and Resources (OSCAR), as well as a checklist to help simplify the connection process.
The need for nbn to help improve seniors’ online experience is clear – The 2021 Australian Digital Inclusion Index report highlighted that, while digital inclusion among senior Australians is improving, they still have a lower inclusion score overall.
On average, 73 percent2 of Australians feel included or highly included, but for those aged 65-74 this drops to 46 percent2 and drops even further for those 75 years or older to 27 percent2.
As part of the company’s commitment to improving the digital capability for seniors, nbn will be hosting a range of community events aimed at providing seniors with information about the internet, connected devices, how to stay safe online, and tips to choose an internet provider and connect to the internet.
The campaign launched on 3 October 2022 and will run on TV, cinema, radio, digital and social media.
