At Yours
As musicians, performers and festivals move online in an effort to survive COVID-19 lockdowns, a forthcoming platform will provide a reliable way to sell tickets to live-streamed shows.
At Yours, under development at an Australian digital studio, is being designed with artists, venues and audiences in mind. Organisers will be able to sell tickets through the platform across Australia and New Zealand. When it’s showtime, organisers upload vision and audio to At Yours’ servers, who will securely streamed to ticket-holders’ devices.
ED., the studio behind the project, have been working on At Yours since before lockdowns even began.
“The live arts sector was suffering before most others and the road to recovery, unfortunately, be one of the longest of any industry,” says Hew Sandison, who’s leading the project.
“We’ve got friends and family members for whom live music is their life. While there’s been amazing innovation to use existing options, there’s not really a way to make money from live-streamed gigs beyond asking for donations. So, with time and enthusiasm on our hands, we’ve been building At Yours to solve this problem.”
ED. is already in discussions with industry bodies, including APRA|AMCOS, and see a huge potential for ticketed live-streaming well beyond COVID-19.
“We hope it’ll help fill the gap while lockdowns prevent live gigs. Beyond social distancing, however, we hope At Yours will open up new audiences and reliable revenue for people working in the live arts.”
While the platform will launch in the coming weeks, for live music at first, they’re asking for fans performers, venues, technicians, promoters and festivals to have their say to help introduce more categories of live arts over time.
“We’re building At Yours to be useful for performers and their fans at any scale, which is why hearing from everyone is so important. At the end of the day, we started this because the live arts as a business, not a charity case.”
/Public Release.
