A new brand specialising in regional and rural real estate is being launched today: Nutrien Harcourts.
It is the new name for a joint venture between agribusiness Nutrien Ag Solutions Limited and leading real estate franchise network Harcourts Group (Australia) Pty Ltd (Harcourts Group), and was formerly known as Landmark Harcourts.
Mark Brooke who heads up the national network of agencies specialising in rural and regional residential property says the brand launch marks a new era for rural and regional real estate.
“The new brand is great news for people already living in rural and regional Australia, as well as those who want to make the tree change,” Mr Brooke says.
“The name change signals our commitment to combining the best global insights and innovation with the local expertise that has been honed over many years.”
Harcourts Group Australia CEO, Marcus Williams said clients can expect the same high level of service now supported by Nutrien Ag Solutions’ global backing.
“We’re proud of the Harcourts name that is renowned across Australia and stretches back to 1888.
“While the Landmark Harcourts name has changed, the people and their speciality knowledge of, and commitment to, these communities remain the same.”
The new brand marks a coming together of Nutrien Ag Solutions’ innovation and global backing with the specialist real estate expertise of Harcourts.
From today, the rebrand will roll out across the country, with former Landmark Harcourts businesses rebranding to Nutrien Harcourts through updated signage, uniforms and advertising. This will be a staged process that will occur throughout 2020.
Mr Brooke thanked the teams across Australia for working together to transition to the new brand while ensuring the high level of customer service was maintained.
He said there was exciting opportunities ahead for customers and staff.
“Nutrien Harcourts will continue to prioritise and deliver access to first-class marketing, technology, training and support within the real estate industry, as well as the ability to leverage the global brand Nutrien, that operates in nine countries.”
