SodaStream Empowers Consumers Towards Greener Living

Tide Communications

SodaStream, the world’s #1 sparkling water brand, celebrates Earth Day with a significant sustainable update to one of its most popular models aligning with the brand’s ongoing commitment to push for better.

In celebration of Earth Day, SodaStream® has proudly announced its best-selling sparkling water maker, the Terra, will now have an outer shell crafted from 50% recycled materials. An initiative designed to provide consumers with a convenient, and eco-conscious solution whilst creating a positive impact by keeping waste out of landfill, directly bettering the planet.

With 97% of individuals expressing a desire to live a sustainable lifestyle2, SodaStream® is thrilled to offer reusable solutions that combat single-use plastics waste and provide consumers with tangible ways to make a positive impact on the planet. The brand also prioritises innovative advancements in sustainability across its product line and operations, including its reusable bottles and CO2 closed-loop system, promoting responsible consumption and regeneration at every stage of the production. Through strategic partnerships, product innovations, and a steadfast commitment to environmental responsibility, SodaStream® continues to lead the charge in reducing environmental impact and empowering individuals to embrace a more sustainable lifestyle.

“At SodaStream, sustainability is not just a goal; it’s a commitment woven into the fabric of everything we do,” says SodaStream Australia Marketing Manager, Holly Walker. “Our vision is to change the way the world drinks by inspiring to Push for Better. In 2023, our commitment materialized in the elimination of 5 billion single-use plastic bottles, a direct result of consumers choosing SodaStream. Our SodaStream PepsiCo flavour bottles are made from 100% rPET, offering consumers maximum taste and less waste. This year, we are excited to unveil the latest Terra machine, made of 50% recycled materials, offering another eco-friendly beverage solution. As we celebrate Earth Day, we invite customers to

/Public Release.