• Swarovski’s new Magic Light Collection of jewellery, watches and accessories celebrates the magic of light and nature and takes its inspiration from Icelandic landscapes and the starry Arctic sky
• To showcase its latest collection, the stellar digital-first campaign promotes positivity and individuality through symbolic Swarovski crystal designs and self-expression
• Visuals from the Swarovski Australia FW19 Press showing are available here: https://swarovski-my.sharepoint.com/:f:/p/u9130351/EgJpRCflOkZEtCwNJg-g-H4BlNI3depqnS6u2ShFllzbmQ?e=Rq2wPu
• The fall, winter and holiday campaign chapters dial up the storytelling and glamour throughout the season, to create engaging experiences that spark delight and help consumers to feel extraordinary every day with Swarovski
For Fall/Winter 2019, Swarovski celebrates the magic of light in all its brilliance with a new collection of jewellery, watches and accessories, making the everyday extraordinary and illuminating the inner beauty and confidence of the women who wear them.
The magic of Swarovski lies in the fascinating play of reflections between crystal and light, and the way it captivates people around the world.
Swarovski’s Creative Director Nathalie Colin weaves elements of tarot and astrology into the latest collection and explains, “Crystal is all about light. It comes alive with light–just like people! And in light of the current challenges we face in the world, we want to spread a positive message to reconnect with oneself, others and nature. The Magic Light Collection takes its inspiration from the pure landscapes of Iceland and the starry Arctic sky, illuminated by the Northern Lights−beautiful jewels that will be your guiding light for a bright and sparkling future.”
The collection celebrates Swarovski’s creativity, craftsmanship, and promise to help women around the world express their identity and look and feel brilliant. Stellar silhouettes are sprinkled with sparkling tarot symbols, signs, portents and astrology motifs, bringing brilliance to all women, whatever their style. Layers of refined long pendants and necklaces, bold cocktail rings, delicate designs, and embellished earrings of every kind invite women to experiment and channel their personality for every occasion. Deep midnight and rich purple shades with dazzling, shimmering effects bring depth to fall and winter, while monochrome receives a thoroughly modern update for the festive season, interspersed with pops of opulent green, red and blue.
THE SEASON’S HIGHLIGHTS
Fall
The new Tarot Magic jewellery line takes center stage for fall alongside the on-trend Swarovski Symbolic range and Swarovski Remix Collection. Swarovski reinterprets tarot card symbols with a daring new spirit. Swallows, spades, evil eyes and hand gestures are incorporated into brilliantly versatile silhouettes embellished with Swarovski crystals and hidden meaningful details that only reveal themselves upon closer inspection, as if by magic.
Winter
The best way to disconnect from today’s hectic world is to look at the stars, and the winter collection offers many celestial symbols that bring a little positivity during a time of uncertainty in the world. Mystical moon and star motifs adorn the Swarovski Symbolic and Swarovski Remix Collection lines, which look dazzling when layered together and worn with the striking Moonsun range and Octea Lux Moonphase watch.
Holidays
Light up the holiday season with Swarovski Naughty or Nice angel feather designs. It is the perfect time of year for celebration, gift giving, self-indulgence, togetherness and self-reflection-not to mention standout sparkle. The elegant and delicate Nice line represents purity, protection, affection and harmony and is the perfect gift for those who have been good all year, while the more dramatic tones of Naughty will appeal to those who are a little more mischievous.
THE CAMPAIGN
Swarovski’s FW19TV campaign series brilliantly showcases the new collection. The female cast embarks on a series of mystical encounters throughout the season, all with a brilliantly refreshing twist. Fall is all about the power of dreams where the protagonists have their wishes granted by Tara, a fashion-forward psychic. The Winter chapter sees the cast sneak into an observatory at night to find their lucky stars. However, it’s the power of the Swarovski crystals that eclipse the stars and steal the show. And as the Holiday season approaches, the women stumble across a machine with a sparkling outcome that brings joy and a little playfulness to the festivities. The message throughout is that wearing Swarovski jewellery is more than just a style statement; it’s a brilliant symbol of expression for today’s modern woman. The campaign will also run across digital, social, online and in-store.
The FW19 PR Lookbook, campaign visuals and product images are available on the Swarovski Press Room here.
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