Five of Australia’s leading country music singers have today been announced as the 2027 ‘Faces of the Festival’ for the Toyota 55th Tamworth Country Music Festival.
Adam Harvey, Amber Lawrence, Dear Tommie, Max Jackson and Robbie Mortimer will each play a role in promoting the Festival, taking place from 15 to 24 January. Representing different corners of country music, the five artists bring diverse audiences and a unique connection to the Festival.
Inducted into the Australasian Roll of Renown in 2026, Adam Harvey is no stranger to the Festival, having attended for the past 36 years.
“I am really honoured to be one of the faces of the Tamworth Country Music Festival in 2027.
“I just love the Festival and think it’s the most important 10 days of the year for any country music artist performing there.” Adam says.
While Robbie Mortimer says Tamworth has a unique way of bringing people together through music.
“The Tamworth Country Music Festival is where so many country music dreams begin. Having grown up in regional NSW and being part of the next generation of country artists coming through, it’s an incredible honour to represent a festival that is the heartbeat of our industry,” he says.
Heading into its 55th year, the Tamworth Country Music Festival will once again welcome more than 700 artists from across Australia and beyond for 10 days of jam-packed entertainment.
The theme for 2027 is ‘Every Corner. Every Stage. Every Sound’, drawing on the size and diversity of the event, with stages in locations right across the city.
Festival Executive Producer, Peter Ross says the theme perfectly encapsulates the unique nature of the Tamworth Country Music Festival.
“It’s often hard to explain just how large and diverse this Festival is, so this year’s theme aims to educate new audiences and encourage them to come and experience a must-do bucket list item.” Peter said.
2027 will mark Festival Manager Joel Ulbricht’s first Tamworth Country Music Festival at the helm, bringing fresh energy and enthusiasm to one of Australia’s most iconic music events.
“Tamworth isn’t just a festival, it’s where the Australian country music story is written every January. From the youngest busker playing their first song to the biggest names in the industry, everyone shares the same corners, the same streets, and the same passion for country music. That’s something you simply won’t find anywhere else.” Joel said.
Multi-award-winning artists Lee Kernaghan and Troy Cassar-Daley will return to Tamworth’s largest indoor venue, the Tamworth Regional Entertainment and Conference Centre (TRECC) for their highly anticipated headline shows. While the iconic Toyota 55th Golden Guitar Awards will be held on the final Saturday of the Festival.
Tamworth’s spiritual home of country music, the Town Hall, boasts an impressive line-up including Amber Lawrence, Ashleigh Dallas, Fanny Lumsden, John Butler, Kaylee Bell (NZ), Lyn Bowtell, The Honey Sliders, Travis Collins, Waylon Wyatt (US) and 19-Twenty and Sunday Lemonade as well as Australian Country Music People’s Choice Awards, CCMA Jamboree, Coal Miner’s Daughter featuring Amber Joy Poulton, Lizzie Moore and Denis Surmon, Slim Dusty 100 featuring Anne Kirkpatrick, David Kirkpatrick and Small Town Romance, ELVIS The Golden Years, Music for McGrath, Tamworth Country Music Festival Charity Ball and The Ultimate Country & Rock n Roll in Concert.
“It’s super exciting to be one of the Faces of the Festival, as I am so passionate about sharing how good the Tamworth Country Music Festival is.” Amber Lawrence says.
“I reckon every single Australian needs to tick Tamworth Country Music Festival off their bucket list!”
The Capitol Theatre, will stage a diverse range of performances including from artists like Brian Letton, Darren Coggan, Duncan Toombs, Felicity Urquhart & Josh Cunningham, Hayley Jensen, Hussy Hicks, Kristy Cox, Sara Storer, Shane Nicholson, Tom Busby and Dingo and Warren H. Williams and Friends, as well as 2340 Big Band Goes Country!, Birds of a Feather Sing Together, Classic Women of Country Show featuring Vanessa Sanger, Kenny Rogers & Friends featuring Graham Toole, Man, I Feel Like A Woman featuring Amber Joy Poulton, The Golden Fiddle Show, The Great Canadian Roadtrip and Friends featuring Dan Davidson and Clayton Bellamy, Australian icon Andrew Farriss and Jessica Sevier, and the CMAA Senior Academy 2027 Graduation Concert.
Entertainment Venues Manager Roz Pappalardo says the 2027 Festival program features an incredible mix of country talent with other genres intertwined for audiences to enjoy.
“This year’s lineup at Entertainment Venues has been curated to celebrate the incredible breadth of country music.
“I hope that this year’s announce invites audiences to revisit old favourites, discover new music and experience the warmth, stories and community that make the Tamworth Country Music Festival unlike any other. Welcome to Entertainment Venues surprise pack!” she said.
Following a positive reception in 2026, the newly curated Listening Room housed inside the Tamworth Community Event Centre will come alive once again, featuring Aimee Hannan, Buddy Knox, Felicity Dowd, Gavin Chatelier, Leigh Marks, Olive Mae Williams and Ron Callaghan, as well as, Craig Adams in Kiwi Country: An Intimate
Journey, Straight From The Heart featuring Mem Davis, Amber Kenny, Lucy Beveridge, Stories in Song featuring Ben Walker, Dane Sharp, Larry Cann and Justin Standley and The Lane’s Stories.
While The Bluebird Room will feature Aleyce Simmonds, Bella Mackenzie, Billie-Jo Porter, Brendon Walmsley, Colin Buchanan, Gretta Ziller, Megan Cooper, Midnight Chicken, Sally-Anne Whitten and The Rumour Mill, Sue Ray, and Vincent, Vincent & Associates, as well as Calling Country Showcase – NATSIMO, Mississippi Dreaming featuring Michelle Morgan and Luke Johnson and ‘One Note at a Time’ Album Launch plus Homage to Willie Nelson featuring Daniel Widdicombe and the Wand’rin’ Stars.
Toyota Australia Chief Marketing Officer, Vin Naidoo says “Toyota Australia is a proud partner of the Tamworth Country Music Festival, and it’s a privilege to support this iconic event as it enters its 55th year.
“What makes Tamworth truly special is the way it brings every corner of the country together – from emerging artists finding their voice to household names who continue to shape the sound of Australia.
“Toyota is committed to supporting Australian communities and the people who make them vibrant, and there’s no better example of that spirit than Tamworth,” he said.
Tamworth’s The Pub Group delivered multiple sell-out shows in 2026 and is planning on bringing the excitement back in 2027. Coming off the back of five Golden Guitar wins at the 2026 Awards, The Wolfe Brothers will return to The Longyard, along with Andrew Swift, Catherine Britt, Country Under the Vines, Max Jackson, 2026 Star Maker Winner Jarrad Wrigley, Joe Camilleri & The Black Sorrows, Lane Pittman, Taylor Moss, The Bushwackers, The Screaming Jets, The Pigs, The Viper Creek Band and The Bush Poet’s Breakfast.
Moonshiners Bar will stage Jake Davey, Jake Whittaker, Katie Brooke, Paul Costa, The Hype Boys, Vixens of Fall and the ICMA Awards. While The Pub will host Kevin Bennett & The Flood, Louisiana Hayride Show, The Hillbilly Goats, as well as Tamworth Songwriters Association Awards and The Pub’s Charity Concert for Ronald McDonald House.
Wests Entertainment Group is looking forward to staging new and returning top class acts with the first round of artists confirmed for West Tamworth League Club and Wests’ Diggers.
Among them is Adam Harvey, Beccy Cole, Brooke McClymont & Adam Eckersley, Busby Marou, Dan Sultan, James Blundell, Kesha Nevé & Kalani Artis, Jim Haynes, Lachie Cosser, Kevin Bloody Wilson with Jenny Talia, Mitch Tambo, Murphy’s Pigs, Patsy & Dave with special guest Chris Cobb, Pete Denahy, Sara Berki, Sunny Cowgirls, comedian Peter Helliar, as well as Country Turns Pink, Travellin’ Still and Maton Guitar Showcase.
The Press Basement Bar has announced its first wave of artists, including Henry Wagons, Karise Eden and Saralyn Cowper, as well as Songwriters in the Round featuring Lyn Bowtell, Kevin Welch (USA) & Paul Wookey.
For the first time, the Toyota Park Stage lineup is also being announced in July – with a spectacular mix of talent revealed today, including returning ambassador Max Jackson and new Face of the Festival Dear Tommie.
“I’m really proud to once again be a TCMF Face of the Festival. TCMF in 2027 is gonna be the best and biggest one yet!” Max says.
While Dear Tommie says, “As the born and bred Tamworth artist – I’m excited to share the culture and fly the flag for rural artists like myself. Consider me your new tour guide for all things country music and Tamworth heritage.”
Friday 15 January – Opening Night Concert featuring four-time Golden Guitar winner and 2026 CMAA Female Artist of the Year Max Jackson, Tyla Rodrigues, 2026 Toyota Star Maker winner Jarrad Wrigley, 2026 Toyota Busking Champion Jessica Holbrok, Senior Golden Gig, Sponsored by Macca’s winner Robbi Morgan, Gore Golden Guitar winner Simon Thompson (NZ) and the 2027 CMAA Senior Graduates. The evening will conclude with a spectacular fireworks display, signalling the official start of the 55th Tamworth Country Music Festival.
Saturday 16 January – Girls Night Out featuring Bella Mackenzie, Katie Jayne and Sarah Grace Buckley, hosted by Amber Lawrence. Girls’ Night Out brings together four outstanding female artists showcasing the diversity of Australian country music. Together they’ll deliver an evening of outstanding musicianship, heartfelt songs and unforgettable performances.
Sunday 17 January – 47th Toyota Star Maker Grand Final featuring the Top 10 Finalists, the 46th Toyota Star Maker Jarrad Wrigley and special guests.
Monday 18 January – Americana in the Park featuring Clint Wilson, Dee White, Charlotte Le Lievre and Chloe Marks and the Mayhem, hosted by Billie-Jo Porter. Americana in the Park showcases the rich sounds of Americana, folk, country and roots music. Together, these artists represent the diversity of contemporary Americana, from intimate acoustic storytelling to driving roots rock, making Americana in the Park a must-see for fans of authentic, song-driven music.
Tuesday 19 January – Bluegrass Hoedown featuring Andrew Swift, High Street Drifters, Midnight Chicken, Rusty Pickups and Lontano. Bluegrass Hoedown is new to Toyota Park this year and will celebrate the energy, musicianship and tradition of bluegrass, bringing together outstanding performers from Australia and abroad for an evening of dazzling picking, soaring harmonies and unforgettable live music.
Wednesday 20 January – Back to the Bush, featuring the 2026 Tamworth Bush Ballad Awards winners, hosted by Dianne Lindsay and Peter Simpson.
Thursday 21 January – Kix in the Park, hosted by Justin Thomson. Lineup to be announced soon.
Friday 22 January – ‘Friday Night Lights’ Album Launch Night featuring Jayne Denham, Robbie Mortimer, Dear Tommie, Brooke Schubert and Sammi Palinkas hosted by Cheryl Brown. Friday Night Lights is album launch night showcasing some of Australia’s leading country artists as they celebrate new music with special live performances.
Saturday 23 January – Country Party in the Park featuring Will Day, Chelsea Berman, Liam Maihi, Ella Powell and Jonah James. Country Party in the Park brings together a vibrant line-up of Australia’s emerging country talent for an evening of high-energy live music, storytelling and crowd favourites.
Sunday 24 January – Toyota Best of the Buskers Championships hosted by Emma Bailey.
The Country Gospel Experience will also be held in Toyota Park on Sunday 17 January from 9am.
The University of New England will proudly sponsor backstage in Toyota Park in 2027.
“Toyota Park is shaping up to be one of our biggest and most diverse venues yet, with a bumper line-up that offers something for everyone. We’re thrilled to welcome exciting new additions like Bluegrass Hoedown and Friday Night Lights. We can’t wait to see audiences experience it all.” Mr Ulbricht says.
High-energy action and crowd-favourite competitions will once again be hosted at the world-class Australian Equine and Livestock Events Centre (AELEC). The renowned ABCRA National Finals Rodeo, Australia’s premier event of its kind, is set to return to the AELEC Arena, with more than 3,000 competitors and upwards of 10,000 spectators expected to attend. While Xtreme Bulls and Broncs are back as well! Tickets will be on sale soon.
Minister for Jobs and Tourism Steve Kamper said: “For 55 years, the Tamworth Country Music Festival has been the heartbeat of Australia’s country music scene, and it’s not slowing down.
“Peel Street comes alive every January, the bars, the pubs, the clubs, the buzz you can’t get anywhere else in the country. The 2027 lineup proves once again why NSW does regional experiences better than anyone.”
