UniCote®: A Rising Force in the Australian Steel Industry
UniCote®, the Australian leader in premium coloured steel solutions, is making waves in the steel industry with a dynamic brand refresh and a groundbreaking market offer that challenges conventions.
Click here for our industry announcement or keep reading for all the highlights
Key Highlights:
1. Beyond Colour – A Transformation Unveiled:
UniCote® introduces a bold brand refresh and an innovative approach that redefines the steel industry. This transformation challenges the status quo and pushes the boundaries of steel, colour, architecture, and design.
2. Answering the Call for Innovation and Choice:
UniCote® responds to industry stakeholders’ desire for heightened innovation and choice. The mission is to provide Australians with a top-tier coloured steel and metal solution, driven by unwavering dedication to innovation and quality.
3. A Diverse Palette of Over 70 Colours and Textured Patterns:
UniCote® offers a wide range of colours and patterns, including classic and contemporary shades. The ‘Tasman range features 39 colours inspired by the Pacific Region New Zealand landscape, while UniCote® LUX offers unique patterned and textured steel finishes.
4. UniCote® – The Australian Steel Game Changer:
UniCote® introduces a Four-Tier Steel Solution (Select, Coastal, Extreme, and LUX) for architects, builders, and designers. It offers versatility, striking patterns and colours, personalised service, and genuine choice.
5. A Modern and Fresh Approach:
UniCote’s fresh palette, updated typography, and revitalised logo draw inspiration from Australia’s landscapes. This reflects a commitment to lead the Australian market and presents a forward-thinking and bold look.
6. Explore the Future on UNICOTE.COM.AU:
UniCote’s brand-new website, UNICOTE.COM.AU, simplifies the exploration of profiles, applications, and steel solutions. It offers a wide range of patterns and colour palettes and features sharp project photography and intuitive layouts.
7. Shaping a New Dawn in Steel Excellence:
UniCote® invites stakeholders in the building and design sector to join in shaping the future. The company aims to introduce thrilling possibilities for steel and aluminium, driven by a commitment to excellence.
8. Quote from James Gregory, General Manager for Marketing & Innovation:
“What excites us most about this re-branding journey is the opportunity to continually engage with all stakeholders in the building and design sector. We aim to share our knowledge and introduce thrilling new possibilities for steel and aluminium that we believe will shape the next wave of design in this industry. While the industry has had access to a quality product for quite some time now, we’re excited about what lies ahead and possibilities as we dawn on our 10-year anniversary.”
