- Virgin Australia will launch the nation’s first-ever airline baggage tracking tool across more than two thirds of its domestic network tomorrow.
- Following a successful pilot of the program in May 2023, guests travelling on almost 70 per cent of the airline’s domestic flights will be able to track the status of their checked baggage via the Virgin Australia app.
- Today’s announcement follows Virgin Australia’s more than $400 million investment in digital innovation, technology and customer experience initiatives, which includes newly launched websites, apps, digital systems and most recently, Rapid Rebook – a tool for guests to self-manage their bookings end-to-end in the unlikely event of disruption.
- The investment also includes a $110 million upgrade to the interior cabins of the airline’s existing Boeing 737 fleet, to include important features like in-seat power and in-flight Wi-Fi.
Virgin Australia will launch the country’s first-ever airline baggage tracking tool across more than two thirds of its domestic network tomorrow, allowing guests to know where their bag is at every step of the journey.
With digital tracking now part of everyday life, Virgin Australia’s new seamless travel experience is the latest instalment of the airline’s broader transformation program.
The tool, which has been two years in the making, comes as lost baggage remains a pain point for travellers across the globe. Despite this, Virgin Australia far outperforms the industry average for mishandled baggage, with a mishandled baggage rate of just 1.5 per 1,000 guests – five times better than the last recorded industry average*.
The first-to-market technology is set to free guests from the fear of losing their bags next time they fly, with Virgin Australia anticipating a rise in guests checking in baggage as a result of the new tracking tool.
