As part of the Australian Government’s continuing support to preserve Norfolk Island heritage and enhance visitor experience, the Kingston and Arthur’s Vale Historic Area has been changed to the more familiar and meaningful name of Kingston.
This is another key initiative in the commitment to attract a wider variety of visitors to Norfolk Island.
While the official name of the World Heritage Site will remain unchanged as listed with UNESCO, the KAVHA acronym will be replaced with Kingston across interpretation, marketing and communication activities.
The new logo and visual identity which has been developed brings Norfolk Island culture to the fore with the colours of Norfolk Island and the use of the unique Norf’k language.
The ‘K’ logo was derived from the triangular forms evident in the Norfolk Pine, convict arrow, signal flags and historical architecture. The logo features the heritage plait to represent the site’s woven landscape of the four distinctive settlements (Polynesian, Colonial, Penal and Pitcairn) at the site and the four intertwined elements of nature, culture, community and history.
The Kingston rebrand was developed through Australian Government funding following extensive community consultation, starting in 2018 as part of the development of the KAVHA Interpretation Plan, and continuing into 2020 to incorporate use of the Norf’k language.
Thank you to the KAVHA Advisory Committee and Community Advisory Group, Norfolk Island Council of Elders and community members that supported its development and refinement throughout the consultation process.
It also complements the goals of the Government’s tailored COVID-19 economic stimulus funding to ensure Norfolk Island is visible to future travellers in what will be a competitive domestic market.
The new logo can be seen on the refreshed site visitor guide that includes new imagery captured by local photographers Zac Sanders and Kit Wilson. It also features on the site’s promotional video developed by the Australian Convict Sites Steering Committee that is currently screening on the newly installed monitors in the airport arrivals area.
Making it easier for visitors to find their way around Kingston and to better understand the layers of history of various buildings and sites through time has also been a priority. A new visitor map and wayfinding numbering system has been developed and included in the visitor guide. This will be supported by individual numbered waymarkers that include the name of the site in dual language, Norf’k and English.
