Ambassadors urge Victorians to Save Cupcake Day

October 26th is RSPCA Cupcake Day and RSPCA Victoria’s ambassadors are encouraging the community to get baking for the cause, reminding animal loving Victorians to put their isolation baking skills to the test to raise money for animals in need.

While 2020 has been a challenging year for many, RSPCA Victoria’s revenue has been significantly impacted throughout the pandemic. Cupcake Day is one of the biggest annual fundraisers, however with Victorians unable to get together with colleagues, friends and family to host an in-person baking event, registrations are lagging this year.

RSPCA Victoria is supported by a group of passionate ambassadors who are calling on Victorians to help save Cupcake Day 2020 and raise funds to ensure animals in need can be rescued, rehabilitated and rehomed. They are inspiring everyone, from amateur bakers to master chefs, to get creative and get involved, within the limitations posed by the pandemic.

Ambassador Quotes:

Tim Campbell – Ambassador – Actor, Singer and Presenter

“2020 has been a challenge for us all, but the extra challenges RSPCA face helping our furry and other friends continues, so please, I urge you to get involved NOW and help fundraise for the day. So many different and fun ways to get involved, all the info at the website and thank you as always for your generosity and love for our animal friends.”

Peter Alexander – National Ambassador – Designer

“Being able to support the RSPCA has always made sense to me. Over the years, personally and professionally, I have raised over a million dollars for the RSPCA.

“I take my role as an RSPCA ambassador very seriously. Many of my loving pets are from the RSPCA and they remind me every day what we are fighting for. I encourage people to support Cupcake Day for three reasons – it’s fun to bake (even if it’s from the packet shhh!), it’s yum to eat and share and most importantly you are helping animal welfare.”

Jane Bunn – Ambassador – Meteorologist, Ch7 Weather Presenter

“Isolation has given us plenty of time to practice our baking skills, and what better way to show them off by joining Cupcake Day this year. All money raised is a huge help for animals who still need care, despite everything happening with the pandemic. Get together, virtually, and see who makes the best cake!”

Mark & Mya’s Adventures – Social Ambassador – Influencer

“I consider my pup Mya a part of my family and I treat her as such, but sadly not all animals are this lucky. Having the RSPCA looking out for these animals is really important work. The thing I love about Cupcake Day is that it’s a way for us to help support the important work the RSPCA does, in a fun way that isn’t simply asking for donations.”

Pierrick Boyer – Chef Ambassador – Pastry Chef

“Cupcake Day is so important because it’s a time for us to say how special our pets are by baking! I love my two Jack Russell Terriers so much and I know the work of RSPCA Victoria means that many other animals will also find loving forever homes.”

Dan Pasquali – Chef Ambassador – Dan’s Bake Lab

“Cupcake Day is my favourite time of the year as it involves my two biggest passions: cakes and animals! Not only is it an opportunity to get creative with your baking, it’s a great way to support RSPCA’s work to care for animals in need.

RSPCA Victoria relies on generous community support through fundraisers like Cupcake Day, to ensure it can continue to care for vulnerable animals and investigate cases of cruelty. Proceeds from fundraisers such as Cupcake Day go directly to help care for more than 17,000 animals that rely on the animal welfare organisation in Victoria alone every year. The pressure of the pandemic means that this year, fundraising is more important than ever before.

This year participants are encouraged to host their event virtually. Suggestions include a virtual bake-off with friends and family or setting baking challenges. Participants can host their own celebration any time in the lead up to October 26.

There are still many ways Victorians can enjoy Cupcake Day in lockdown:

• Teach an online cooking class for family

• Host a virtual bake off between friends

• Set a baking challenge/goal

• Host a virtual food-inspired trivia night

• Put on a virtual bake race. Everyone who registers for RSPCA’s Cupcake Day receives online access to all the resources needed to host a virtual baking event.

How RSPCA Cupcake Day donations can make a difference:

• $25 can help provide a homeless kitten with a warm bed, litter tray and a meal.

• $55 can help cover one week of antibiotics for a sick animal in need.

• $150 can help desex a dog or cat to get them ready to find their forever home.

Cupcake Day Message from RSPCA Staff – SAVE CUPCAKE DAY

To register, visit

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